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It’s Not a White Paper, It’s a Platform | Kasey Lobaugh

Peter Winick

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Scaling 246
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Creating a Thought Leadership Engine | Will Milano

Peter Winick

Will is the Chief Marketing Officer for Integrity Solutions, which focuses on sales training for organizations. One of the hardest parts of creating a thought leadership engine is keeping it going. Will shares how having a knowledgeable team can make it easier to keep that engine going and take your ideas to scale.

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Best of 2023 featuring Lynette Jackson, Kathy Risch, and Kasey Lobaugh

Peter Winick

He shares how the research they did over a year is more than a white paper, it’s a platform! In addition, we can help you implement marketing, research, and sales. And now I’m sorry to all of my engineering colleagues, but just the industrial metaverse in such a simplistic way. Contact us for more information.

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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

In addition, we can help you implement marketing, research, and sales. ” Peter Winick So let me let me pause you there, because it’s not like if I was looking for a systems engineer or a SAS software person, whatever, that’s easy. So if your idea is one convened in one big white paper, for example.

Marketing 237
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Leveraging Your Organization’s Thought Leadership | Peter Winick and Bill Sherman

Peter Winick

An interview with Peter Winick and Bill Sherman about their Organizational Thought Leadership White Paper. In addition, we can help you implement marketing, research, and sales. We’ve synthesized these insights into a white paper. It’s celebration time! Contact us for more information. Maybe we will.

Sales 130
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Elevating Thought Leadership in Any Size Organization | Dr. Karthik Nagendra

Peter Winick

He shares how an assessment they created boosted the profile of the organization, and shaped the engineering industry as a whole. This partnership led to co-created white papers and other content that elevated organizational awareness while increasing their credibility. Contact us for more information.

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Translating Complex Ideas into Compelling Stories | Rhea Wessel

Peter Winick

An interview with Rhea Wessel about creating an engine for content creation rooted in expertise. This “story engine” can help overcome the fear of giving away ideas, by generating a constant flow of topical insights. In addition, we can help you implement marketing, research, and sales. Rhea Wessel Yeah.