Vantage Circle

DECEMBER 16, 2021

Bambu by Sprout Social makes it easy for your employees to share selected content across their social networks, increasing reach, engagement, and attracting more qualified sales leads. Sociabbles’ unique employee communication and advocacy platform makes the user experience easier, quicker, and engaging. Gamification.

Media 52

Media Marketing Sales Sales 52

Chief Executive

DECEMBER 2, 2022

That shift has required us to be very forward looking as we think about technology and platforms and as we think about our customer experience and the user experience. We spend time considering the broader competitive landscape, more in a long-term way than what’s immediate.

Digital Transformation 52

Digital Transformation Education SaaS Retention 52

Harvard Business Review

OCTOBER 5, 2011

These things all serve to remove friction in the marketplace, making it easier and more efficient for people to make decisions, buy, and get service after the sale. Thinking about users, and what users really want from a company in the digital arena, is the first step to creating interactive experiences that meet user needs.

Engineering 15

Engineering Software User Experience Media 15

Vantage Circle

MAY 20, 2024

Customer Reviews “I believe a bit more flexibility in terms of design and formatting would enhance the overall user experience for my colleagues.” user/month Team: $90.25/3 It offers limited customization options for varied recognition programs.

Employee Engagement 105

Employee Engagement Software Media ROI 105

Andrew Chen

JUNE 25, 2019

This includes call-outs in the top level nav, in the footer of every screen, and sprinkled throughout the user experience. If your product requires word-of-mouth to convince most people to start using it, you can engineer more growth by building an incentivized referrals program. Promote it throughout the user experience.

Retention 48

Retention User Experience Travel Marketing 48

Andrew Chen

NOVEMBER 1, 2021

For example, the Acquisition Effect is powered by viral growth and the user experience that compels one set of users to invite their others into the network. Direct sales and product-led viral growth for most B2B collaboration apps. By understanding how these forces work, we can accelerate the systems that power them.

Scaling 82

Scaling Marketing Recruitment B2B 82

Walk Me

NOVEMBER 1, 2022

With one central source of information, there is no question about where managers need to go to find out about staff, inventory, or sales. A recent report by Market Research Engine states that the Enterprise Resource Planning Market is expected to exceed more than US$ 49.50 Reduced confusion around data. Billion by 2027. The outcome?

Implementation 52

Implementation Software Digital Transformation Change Management 52

Harvard Business Review

AUGUST 1, 2017

Recommendation engines (or recommenders ) force organizations to fundamentally rethink how to get greater value from their data while creating greater value for their customers. Recommenders continuously learn and improve from user experience. This embodies Tim O’Reilly’s brilliant Web 2.0 Insight Center.

Engineering 8

Engineering Digital Transformation User Experience Sales 8

Harvard Business Review

JANUARY 7, 2013

In business today, "user experience" (or UX) has come to represent all of the qualities of a product or service that make it relevant or meaningful to an end-user — everything from its look and feel design to how it responds when users interact with it, to the way it fits into people's daily lives.

Scaling 13

Scaling User Experience Assets Engineering 13

Harvard Business Review

NOVEMBER 6, 2018

These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards, draw causal inferences, and generate recommendations from modeling and measurement. The elusive full stack data scientists do exist, though they are hard to find. Who are their main partners on the job?

Engineering 15

Engineering Workflows User Experience Software 15

Harvard Business Review

SEPTEMBER 27, 2017

Unilever has acquired Dollar Shave Club , a young startup, for $1 billion in a move to introduce a new model of subscription sales. “Personal experience makes me a more effective marketer.” This shift gives CPGs an opportunity to gain rich insight into the tastes and habits that drive their sales.

Digital Transformation 15

Digital Transformation User Experience Media Sales 15

Harvard Business Review

JUNE 4, 2018

” That’s the essential design philosophy articulated by then-Netflix engineering director Xavier Amatriain five years ago, where personalizing and customizing choice is the coin of the realm. That makes simple and engaging user experience design for management key. Kant Santi Nu Ta Nnth/EyeEm/Getty Images.

Engineering 8

Engineering Marketing Sales Funnel Advertising 8

Harvard Business Review

JUNE 17, 2015

In response to the rapid advance of cloud computing, IBM’s software engineering groups embraced the Agile development method – with teams focused on incremental delivery of new capabilities every few weeks or months. To the engineers, the design thinking process seemed like a return to the Waterfall method.

User Experience 15

User Experience Software Engineering Operations 15

Vantage Circle

MAY 20, 2024

Customer Reviews “I believe a bit more flexibility in terms of design and formatting would enhance the overall user experience for my colleagues.” user/month Team: $90.25/3 It offers limited customization options for varied recognition programs.

Employee Engagement 52

Employee Engagement Software Media ROI 52

Harvard Business Review

JUNE 26, 2015

For example, the skills and knowledge required to be a good neurosurgeon are quite different from those needed to be a good lawyer, banker, or software engineer.) For instance, some companies use e-mail traffic to predict revenues that sales reps will bring in. The what question is in part context-dependent.

User Experience 14

User Experience Recruitment Benchmarking Media 14

Harvard Business Review

OCTOBER 24, 2014

The finance departments of these companies struggled to account in the same set of books for both one-time revenues for product sales and the recurring subscription revenues for IoT-related services. In IoT businesses, sales departments often struggle to determine how to best take a combined product and service to market. Engineering.

Engineering 10

Engineering Revenue Operations Sales 10

Harvard Business Review

JUNE 9, 2015

And while there are plenty of reasons to think that buyable pins could turn the platform into an e-commerce powerhouse, it stands a greater chance of succeeding if it adopts key features offered by other online retailers and search engines, such as Amazon, and adapts them to the unique habits of the Pinterest community.

Revenue 14

Revenue Sales Sales User Experience 14

Harvard Business Review

MAY 30, 2018

Minimally viable products iteratively inform product and user experience design; minimally viable pilots generate scalable insights into getting the most bang for the buck from key innovations. Its young engineers had come up with a technical solution that dramatically reduced downloading delays for users accessing data for their apps.

KPI 12

KPI Banking User Experience Engineering 12

Harvard Business Review

FEBRUARY 14, 2013

The new generation of iPad-enabled knowledge workers has little patience for the archaic user experiences (UX) offered by entrenched enterprise IT providers, whether on their PCs at work or on their smartphones on the road (or at their kid's soccer game). This is the next and best opportunity for Enterprise IT software makers.

User Experience 10

User Experience Engineering Software Marketing 10

Harvard Business Review

JANUARY 29, 2016

It’s the same with data analysts and business intelligence engineers. For example, launching a product with a mediocre user interface or unintuitive user experience is currently OK, if not encouraged as best practice. In doing so, they can perpetuate a more powerful culture and even increase sales.

Engineering 15

Engineering User Experience Sales Sales 15

Harvard Business Review

OCTOBER 14, 2015

Consider the following commercial for Samsung: This ad does a terrific job of focusing on persuasion by showing the user experience with the product (a voice- and gesture-activated television), and in a meaningful environment, one if which the actor is also watching movies. When your audience is completely distracted.

Advertising 15

Advertising Media B2C eCommerce 15

Harvard Business Review

SEPTEMBER 17, 2014

My team at J.Crew was organized by function such as affiliate marketing, paid search, email marketing, and search engine optimization. For example, IT decisions that affect marketing may be made without a thoughtful analysis about the resulting user experience beyond page load speed and server uptime.

Marketing 11

Marketing Advertising A/B Testing Engineering 11

Harvard Business Review

OCTOBER 2, 2014

In China, the black market is showing how the phones aren’t priced to crack the middle class market there, either: A New York Times article notes a “glum” sign, that smugglers are slashing prices on their black market phones because demand is “drying up” even before the devices officially go on sale in the country, noting (..)

Marketing 15

Marketing User Experience Engineering Software 15

Harvard Business Review

FEBRUARY 28, 2017

Many high-performance organizations remain passionate about Vilfredo Pareto, the incisive Italian engineer and economist. They continue to be inspired by his 80/20 principle, the idea that 80% of effects (sales, revenue, etc.) come from 20% of causes (products, employees, etc). Everything changed when the group decided to go wide.

KPI 8

KPI User Experience Sales Sales 8

Harvard Business Review

DECEMBER 13, 2017

Beyond shipping new features on a regular cadence and keeping the peace between engineering and the design team, the best PMs create products with strong user adoption that have exponential revenue growth and perhaps even disrupt an industry. So, what should you consider if you’re thinking of pursuing a PM role?

Manager 8

Manager Engineering User Experience Revenue 8

Andrew Chen

NOVEMBER 1, 2018

Thinking about new user experience, engagement metrics, and other important concepts. As part of that, as folks search for important concepts like “product market fit” and “user growth” – my essays are often on the front page. This includes CEOs/founders, VPs, PMs, marketing folks, data science, engineers, and so on.

Metrics 111

Metrics Scaling Marketing Accounts 111

Harvard Business Review

APRIL 29, 2016

Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. Product function is valued more highly than the expected or actual user experience.

User Experience 15

User Experience B2B B2C Engineering 15

Vantage Circle

DECEMBER 18, 2024

Employee motivation , on the other hand, is like the fuel in an engine. Employee Motivation: For this scenario, take a sales team under a highly competitive incentive program. These tools, with their unique and technological capabilities elevate your recognition program and make the user experience seamless.

Employee Engagement 105

Employee Engagement Retention User Experience Benchmarking 105

Harvard Business Review

DECEMBER 12, 2017

We all know the trope “If you are not paying for it, you’re not the customer; you’re the product being sold ” (a quote by Andrew Lewis on MetaFilter ), but what would actually happen if the email providers, social media platforms, and even search engines we use every day were no longer free?

Media 8

Media Advertising Engineering User Experience 8

Andrew Chen

NOVEMBER 13, 2018

We’ve come to see that “design thinking” and “agile engineering” are their own systems of organizational structures, workflows, philosophies, and skillsets. Growth PM: A product manager that’s responsible for the experiment roadmap. You’d want an Android and iOS engineers.

A/B Testing 110

A/B Testing Engineering User Experience Marketing 110