Peter Winick

NOVEMBER 14, 2022

An interview with Eric Youngstrom about creating thought leadership from the executive level down to the sales team. Eric shares how thought leadership is important for the sales team, helping them understand and share the organization’s goals and values right from the moment of hiring. Product, investors, marketing.

Sales 242

Sales Sales Small Business Marketing 242

Peter Winick

OCTOBER 9, 2023

In addition, we can help you implement marketing, research, and sales. And a mechanical engineer, right by training and by profession. A lot a lot of engineers are like, Just tell me the words I can’t say. You’ve alluded to a sales conversation. Contact us for more information. I love that I never knew this.

Inclusion 303

Inclusion Sales Sales Engineering 303

Peter Winick

OCTOBER 21, 2024

It’s not just about making a sale—it’s about getting them to care. Transcript Bill Sherman But leadership is in many ways a sales process. I was on the advertising sales side of the business. Bill Sherman Well, and this goes back to the conversation around sales as well. I need to look at that more. And from that.

Sales 262

Sales Sales Marketing Advertising 262

Forbes Leadership

NOVEMBER 17, 2022

The EV trade association, EDTA, and Ford's CMO and Chief Engineer of the F-150 Lightning explain why. Electric vehicles are going mainstream in part because the industry is finally getting the ecosystem to support this transformation in mobility.

Sales 85

Sales Sales Engineering 85

Andrew Chen

DECEMBER 20, 2016

CPA would be used for leading indicators to CAC, such as Cost Per Lead, Cost Per Sales Qualified Lead, Cost Per Trial or other points in the marketing and sales funnel. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer? Example 2: SaaS Company w/ Inside Sales.

SaaS 111

SaaS Sales Sales B2C 111

Get Lighthouse

NOVEMBER 27, 2024

Let’s dive in… Table of contents: Food for Thought on Ghost Engineers and Quiet Quitters News & Reports for Managers on 2024 Workforce Trends Tell us what you want our Black Friday Deal to be & Win! Food for Thought Have you heard of the trend of engineers getting multiple jobs and doing little or nothing for all of them?

Engineering 52

Engineering Performance Review Manager Energy 52

Peter Winick

AUGUST 28, 2023

He shares how an assessment they created boosted the profile of the organization, and shaped the engineering industry as a whole. This episode tackles thought leadership from both a large and small scale, and offers advice for leaders, sales teams, marketing, and researchers alike! Contact us for more information.

Engineering 130

Engineering Sales Sales Marketing 130

Peter Winick

JANUARY 11, 2024

In addition, we can help you implement marketing, research, and sales. David Ewing Well, it’s a little bit even more nuanced than that, because whenever we’re dealing with a sale, we’re dealing with usually far more than 2 or 3, sometimes five or even ten decision makers. Contact us for more information.

Sales 281

Sales Sales Marketing Scaling 281

Peter Winick

OCTOBER 30, 2023

In addition, we can help you implement marketing, research, and sales. And so I started getting really interested in science and engineering, and that’s kind of where it all began. So by seeing the sales increase so rapidly and dramatically, we knew that we were on to something. Contact us for more information.

Balance Sheet 280

Balance Sheet Engineering Strategic Planning Sales 280

Ascend

NOVEMBER 28, 2023

Having a consistent flow of qualified sales leads would be a boon to any business. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Generating high in quantity and quality leads is a marketer's most important objective.

Sales 53

Sales Sales Engineering Revenue 53

Chief Outsiders

APRIL 20, 2022

“There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.” ? Peter Drucker. Why is it that the best run companies often have the hardest time growing?

Engineering 86

Engineering Marketing Operations Sales Funnel 86

Peter Winick

JANUARY 18, 2024

In addition, we can help you implement marketing, research, and sales. You know, I start that way because I feel like I’m a product of the city, went to go study engineering, realized I didn’t want to be an engineer, end up writing love songs for a living, much to my parent’s chagrin, when that was cool.

Marketing 296

Marketing Government Engineering Advertising 296

Forbes Leadership

JUNE 6, 2023

So Forrester has released its advice to ignite sales. As companies struggle to meet their growth expectations, they often lose focus on the fundamentals.

Engineering 61

Engineering B2B Sales Sales 61

AIHR

NOVEMBER 9, 2022

Search engine optimization (SEO) may be a bit technical, but this guide will help to unpack what exactly SEO is and how you can use it to attract the right caliber of applicants. As your search engine rankings improve, your company will become more known and can build credibility with potential candidates. What is SEO?

Recruitment 126

Recruitment Engineering Advertising Marketing 126

Peter Winick

JANUARY 29, 2024

In addition, we can help you implement marketing, research, and sales. Watchen Nyanue Hampton And I can picture right now someone who works in engineering listening to this saying, but I don’t work in comms like I’m not a comms person, right. Contact us for more information. I’m not quite right.

Retention 296

Retention Assets Engineering Succession Planning 296

AIHR

JULY 26, 2022

For instance, if you determine that you need to hire five engineers within the next three months, you’ll save on expenses with a single ad and onboarding all these five engineers simultaneously. For example, you’ve just launched a new service and would need after-sales people. Put your headcount reporting in order.

Staffing 143

Staffing Recruitment Sales Sales 143

Growth Hacker

JULY 5, 2022

Some departments (marketing, sales) are more output-oriented, while a few others (growth) are outcome-based. The Sales and Marketing team example: The majority of sales and marketing planning activities I have ever participated in all have one characteristic in common: they are somehow predictable?

KPI 97

KPI Sales Sales Marketing 97

AIHR

JULY 6, 2023

Job task examples Software engineer: Write code, debug software, conduct code reviews. Let’s take a look at how skills and responsibilities support each other within two very specific job roles—a software developer and a sales manager. Think of them as the basic building blocks of a job.

Sales 98

Sales Sales Software Sales Management 98

Peter Winick

JULY 21, 2022

In addition, we can help you implement marketing, research, and sales. And the reason is, is that we relied on Nielsen syndicated data to make all our decisions and Nielsen measures, store sales, grocery store sales, mass merch, convenience stores. They have $24 billion in sales, Folgers says. Transcript.

Sales 246

Sales Sales Marketing Engineering 246

Peter Winick

AUGUST 4, 2022

In addition, we can help you implement marketing, research, and sales. So content marketing is great and there’s a place for it in the cycle, in the buying cycle and the sales cycle. So now you could take a mechanical engineer or electrical engineer, right? Contact us for more information. Transcript. Which is nice.

Marketing 246

Marketing Software B2B Media 246

Get Lighthouse

JUNE 17, 2022

More commonly, it can be as simple as a tweak in their role; for engineers, that can mean changing the part of the code base they work on, or if they're full-stack, swapping their work from primarily back end to front end, or web to mobile. His best engineer told him one day he was tired of coding.

Engineering 137

Engineering Manager Marketing Banking 137

Peter Winick

SEPTEMBER 14, 2023

In addition, we can help you implement marketing, research, and sales. One post on Instagram doesn’t equal a thousand book sales. But you have to you know, you can’t spend hundreds of dollars on a customer acquisition cost per every book sale of 1995. Contact us for more information. This is Peter Winick.

Media 302

Media Sales Sales Marketing 302

Lolly Daskal

SEPTEMBER 13, 2024

Sales Representative: E-commerce is growing. Self-service sales platforms and AI-powered recommendation engines are gaining prominence. These factors erode the traditional role of the sales representative. They do this without the need for human sales intervention.

Sales 87

Sales Sales Human Resources Operations 87

Peter Winick

AUGUST 8, 2022

He’s built an established thought leadership engine that carries his name and reputation forward. In addition, we can help you implement marketing, research, and sales. And one of the things that they had as a as a firm was a a very, very robust thought leadership engine. You said they had a thought leadership engine.

Human Resources 233

Human Resources Diversity Marketing Engineering 233

Peter Winick

MAY 16, 2024

He acknowledges the challenge many thought leaders face with marketing and sales and shares his three-part strategy to overcome it: “Affiliate, Associate, Collaborate.” Affiliate, Associate, Collaborate: Tony shares his strategy for overcoming the marketing and sales challenges that many thought leaders face.

Biotech 274

Biotech Insurance Marketing Sales 274

Peter Winick

APRIL 29, 2024

In this episode, we dive into the often discussed but seldom addressed divide between academics and practitioners in the STEM (Science, Technology, Engineering, and Mathematics) field. In addition, we can help you implement marketing, research, and sales. But I grew up on the campus of an engineering institution.

Education 268

Education Engineering Inclusion Diversity 268

Andrew Chen

SEPTEMBER 24, 2018

This is the engine that powers Dropbox, Slack, Asana, and many other new companies. It brings together all the growth levers: Viral growth, performance advertising, consumer growth techniques – but also inbound marketing, enterprise sales, etc., and my colleague Martin Casado (prev Nicira, acquired by VMWare). a16z Podcast.

SaaS 76

SaaS B2B Sales Sales 76

Help Scout Leadership

SEPTEMBER 2, 2021

Triaging technical tickets and bugs before they are sent to our engineering team. Working closely with product and engineering teams to prioritize customer solutions. You have 2+ years of relevant solutions/sales/support engineering experience for a cloud-based software company. Monday, Technical Support Engineer. .

Engineering 103

Engineering Education Implementation Benefits 103

Peter Winick

APRIL 24, 2023

In addition, we can help you implement marketing, research, and sales. So on the marketing side, you can do a call to action that leads someone through a discovery sales process. If you don’t have your sales team comfortable talking about that idea and comfortable talking to other people. Contact us for more information.

Marketing 239

Marketing Education Sales Sales 239

Peter Winick

OCTOBER 20, 2022

In addition, we can help you implement marketing, research, and sales. I was really good with sciences and math, and so they pushed me into engineering and now neither of them. I’m a marketer, you’re an operator, you know, you’re an engineer and I’m a salesperson, whatever the case may be. Transcript.

Marketing 221

Marketing Engineering Operations Manager 221

Peter Winick

OCTOBER 10, 2022

Andy Paul is the author of “Sell Without Selling Out,” Host of the “Sales Enablement Podcast with Andy Paul,” and is a Top 50 Global Sales Expert, consulting with the biggest businesses in the world. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Marketing 189

Marketing Sales Sales B2B 189

Get Lighthouse

OCTOBER 21, 2022

Anyone that you interact with regularly on another team is a good candidate for a peer one on one and in particular here's ones I've seen work well: Any pairing of a Product Manager, Designer, and Engineer, especially team leads. Sales and Customer Success leaders. Marketing and Sales managers.

Sales 137

Sales Sales Engineering Manager 137

Peter Winick

FEBRUARY 19, 2024

In addition, we can help you implement marketing, research, and sales. I mean, just a matter of wrangling that our sales team had to do and our finance team to get the signatures was insane. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! Contact us for more information.

B2B 272

B2B Marketing Sales Sales 272

15Five

DECEMBER 7, 2023

They’re thinking about how best to manage salespeople, engineers, and HR specialists, instead of considering Sandra, Bryan, and Mohinder, the individuals. Engineers are more technically minded, so you need to present facts and logic to get them on your side. How can I get the sales team to close more deals?” “How

Manager 98

Manager Engineering Sales Sales 98

Peter Winick

OCTOBER 17, 2022

An interview with Rhea Wessel about creating an engine for content creation rooted in expertise. This “story engine” can help overcome the fear of giving away ideas, by generating a constant flow of topical insights. In addition, we can help you implement marketing, research, and sales. Rhea Wessel Yeah.

Digital Transformation 230

Digital Transformation Engineering Media B2B 230

Chief Executive

AUGUST 25, 2022

A CEO once told me that his chief sales officer would say sales, his CTO would say software engineering, and his CFO would say it’s him because he holds the purse strings. Likewise, you shouldn’t be interviewing sales reps who’ve changed jobs every one to three years.

Sales 98

Sales Sales Diversity Staffing 98

LSA Global

MAY 2, 2022

Redwood Shores, CA – LSA Global, the leading business consulting, coaching, and training firm that helps fast growth life science, technology, and service companies by powerfully aligning their culture and talent with strategy, today announced results for a Consultative Sales Training for High Tech Channel Managers in Europe and Asia.

Sales 36

Sales Sales Manager Engineering 36