Remove Engineering Remove Metrics Remove Sales
article thumbnail

Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? When this happens, neither department is focused on their own metrics or wins.

Sales 244
article thumbnail

The Breakthrough Manifesto | Kim Christfort

Peter Winick

Three Key Takeaways: A good metric for thought leadership is repeat usage. In addition, we can help you implement marketing, research, and sales. And so we’ve turned it into a engine really for innovation and transformation much more broadly versus just managing real estate, when. Moments are all around us.

Metrics 297
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Key Question #1: How long between your marketing/sales touch points and when someone becomes a customer?

SaaS 111
article thumbnail

The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

As I learned from the best in the industry – in particular from the Paypal mafia who had employed a metrics-driven viral approach to build some of their most iconic companies – I started to write about what we’d now call growth. Thinking about new user experience, engagement metrics, and other important concepts.

Metrics 111
article thumbnail

Elevating Thought Leadership in Any Size Organization | Dr. Karthik Nagendra

Peter Winick

Whether you are responsible for starting a thought leadership function at a startup, or at a large company, you need to have the right talent, the right org support, and the right metrics to define success. He shares how an assessment they created boosted the profile of the organization, and shaped the engineering industry as a whole.

article thumbnail

Headcount Planning: An HR Practitioner’s Guide

AIHR

For instance, if you determine that you need to hire five engineers within the next three months, you’ll save on expenses with a single ad and onboarding all these five engineers simultaneously. For example, you’ve just launched a new service and would need after-sales people. Put your headcount reporting in order.

Staffing 143
article thumbnail

SEO for Recruitment: A Guide To Attract Quality Candidates

AIHR

Search engine optimization (SEO) may be a bit technical, but this guide will help to unpack what exactly SEO is and how you can use it to attract the right caliber of applicants. As your search engine rankings improve, your company will become more known and can build credibility with potential candidates. What is SEO?