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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. Winston has worked in both sales and marketing in the past, and now focuses on revenue alignment, and using thought leadership to bring sales and marketing together as a single, unified force. Contact us for more information.

Sales 244
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How to reinvent your product growth strategy for the tech downturn

Andrew Chen

No, you can’t just expect to hire dozens of engineers, regardless of progress — particularly when hiring freezes are coming into effect. During a bull market, the primary metric that people talk about is just top-line growth — what’s your year-over-year growth rate. But in a bear market, the answer changes: No.

ROI 85
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Candidate Sourcing: Your Ultimate 2024 Guide (+Tips & Strategies)

AIHR

Types of candidate sourcing 9 steps to successful candidate sourcing Candidate sourcing strategies to consider ROI metrics to measure for candidate sourcing 7 tips to ensure diversity in candidate sourcing What is candidate sourcing? Contents What is candidate sourcing?

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Lighthouse Leadership Weekly #88: Why Toxic People get Promoted, What is Integrity?, a call to action, and more.

Get Lighthouse

Food for Thought "We have a million and one metrics to measure someone's performance and negligible to no metrics to measure someone's trustworthiness. ​ Customer Success/Support: It's common to measure key metrics like time to response, # of tickets resolved, customer satisfaction, and time to resolution.

Metrics 52
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Using the W Framework to build your growth strategy

Growth Hacker

While for most departments, this basically means analyzing historical data, reverse engineering results, gathering learnings and scaling what's already known inside their scope of actuation. Horizontally: means the team includes all growth levels in their scope of actuation: acquisition, activation, retention, revenue, and referral.

KPI 96
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CEO Optimism Slips In October Amid Worsening Forecasts For The Economy

Chief Executive

Similarly, 69 percent expect revenues to increase over the next 12 months, 4 percent lower than in September and 21 percent less than when we started the year. Cutting costs does not necessarily improve revenues, and reducing employee benefits causes discontent,” said Lorna Phillipson of the Phillipson Institute. “We

Revenue 98
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The “Dinner Party Jerk” test — why founders need to pitch themselves harder and more futuristically

Andrew Chen

Describing usage and telling stories, not just revenue. And if you have some metrics or an observation about the market that’s non-obvious, showing your expertise in the field, is even more valuable. They told me the investors back home didn’t care for this style. Don’t hold back Be the dinner party jerk, pitch yourself hard.

Revenue 108