Chief Outsiders

MARCH 21, 2023

With the integration of ChatGPT in Bing, the search engine will be able to provide results in a natural language – more conversational than a list of links that is today’s norm. Microsoft’s recent announcement on adding ChatGPT AI Technology to Bing must be sending warning signals to Google on the future of search marketing.

Marketing 311

Marketing Engineering 311

Michael McKinney

APRIL 22, 2024

I once worked with a company that decided to collapse its engineering organization by turning Engineering Managers into Managing Engineers, and oh, what a difference the word order makes. Managing Engineers are expected to have their hands on a keyboard most of the time.

Engineering 303

Engineering Workflows Talent Development Operations 303

Leadership Freak

OCTOBER 23, 2016

Peter Drucker Wrong questions when promoting from within: When you need a supervisor for a team of engineers, the question isn’t, “Is this potential… Continue reading → “The truly dangerous thing is asking the wrong questions.”

Engineering 279

Engineering Leadership Development 279

Leadership Freak

APRIL 17, 2017

The Little Engine kept saying, “I think I can,” until he climbed the steep hill. But the story is wrong. Thinking you can is helpful, but never enough to step into your greatness.… … Continue reading →

Engineering 276

Engineering 276

Chief Outsiders

MAY 10, 2023

“ Efficient marketing requires a target , followed by a message that immediately resonates sufficiently to foster a conversation between two willing parties.” - David C. Baker When that pithy sentence from marketing guru David Baker hit my email box in February, it rang true.

Engineering 130

Engineering Marketing 130

Help Scout Leadership

SEPTEMBER 2, 2021

Triaging technical tickets and bugs before they are sent to our engineering team. Working closely with product and engineering teams to prioritize customer solutions. You have 2+ years of relevant solutions/sales/support engineering experience for a cloud-based software company. Monday, Technical Support Engineer. .

Engineering 259

Engineering Implementation SaaS Education 259

Michael McKinney

APRIL 30, 2024

Repeatable by Morgan Housel @morganhousel The way to get luckier is to find what’s repeatable.

Engineering 305

Engineering 305

Michael McKinney

APRIL 12, 2024

How to Engineer a Hot Streak Science tells us that you are likely to experience a hot streak after a period of intense exploration. If you want to engineer a hot streak, you need to do something to get it going. One True Fan You only need to deliver to one true fan. Create something “catchy.” Respond to every interaction individually.

Engineering 312

Engineering 312

Leadership Freak

APRIL 6, 2020

The Little Blue Engine begins, The little blue engine looked up at the hill. His light was weak, his whistle was shrill. He was tired and small, and the hill was tall, And… Continue reading →

Engineering 204

Engineering Leadership Development 204

Chief Outsiders

JANUARY 25, 2022

Did you know that you might have the next Kim Kardashian or Kylie Jenner on your staff? Though it’s likely that none of your mild-mannered employees have 300 million social media followers piled up –like the aforementioned sisters – it IS possible to turn a team player into a social influencer.

Engineering 130

Engineering Marketing Media Employee Engagement 130

Michael McKinney

MARCH 4, 2024

Even more alarming, almost every new business it launched failed: e-books, mobile phones, search engines, music; it was one dramatic dud after another. The turnaround he engineered was nothing short of remarkable. Not only was the U.S. Inside the company, morale was at an all-time low. For Microsoft, the future looked bleak.

Engineering 281

Engineering Software Marketing Government 281

Help Scout Leadership

AUGUST 22, 2023

A Google engineer has been put on leave for breaching confidentiality policies. He claims to have worked with a sentient AI though professionals in the field are dubious. Whether or not this bot has truly experienced feelings it does raise some interesting questions. Read the full article

Engineering 213

Engineering 213

Help Scout Leadership

SEPTEMBER 28, 2021

The project itself runs the gamut depending on the role — some might be presentations, others might be role playing or demos: Engineering projects are all take-home coding exercises that are similar in language and project setup to what they might be working on on a daily basis.

Recruitment 316

Recruitment Engineering Onboarding Inclusion 316

Peter Winick

MAY 27, 2024

Bill and Clemence explore her career transition from supply chain engineering to big data and social media, driven by her curiosity about the future impact of collective intelligence and connection data on human behavior and business. You know, growing up, having almost everybody in my family is an engineer. So interesting.

Hospitality 236

Hospitality Engineering Marketing B2B 236

Lolly Daskal

OCTOBER 7, 2024

Engineer “Collision Spaces” The most innovative leaders deliberately engineer “collision spaces” that bring adversaries together in unexpected ways. They demonstrate a profound ability to step into the shoes of all parties involved.

Engineering 217

Engineering Manager 217

Peter Winick

JULY 29, 2024

Today, we delve into the heart of innovation with two distinguished guests: Peter Boatwright, Professor of Marketing at the Tepper School of Business, and Jonathan Cagan , the Coulter Head and Lab Professor of Mechanical Engineering at Carnegie Mellon University. And so we had a process of problem set up. We had five different designers.

Engineering 263

Engineering Manager Scaling Marketing 263

Leadership Freak

MAY 8, 2019

” Trust is the engine of team… Continue reading → A reader asks, “Maybe a post on how to proceed when relationships have been eroded among team members? With a small team, I find it especially challenging.”

Engineering 189

Engineering Leadership Development 189

Lolly Daskal

SEPTEMBER 27, 2024

Engineer “Accidental” Interactions As you transition into a leadership role, it can be easy to become siloed in your office or behind video calls. However, the most transformative leaders are masters at engineering ‘accidental’ interactions. This approach will empower you.

Engineering 217

Engineering Diversity Energy Manager 217

Michael Hyatt

MARCH 28, 2023

No good comes from ignoring a check engine light. It’s not going away on its own (in fact, it will most likely get worse). But in life, we do this with ourselves all the time. When we fail to evaluate and improve on the shortcomings of our performance, our problems only grow.

Engineering 194

Engineering 194

Michael McKinney

JULY 27, 2023

We need people who can think, write, and speak with clarity and conviction, people who can relate to and motivate accountants and salespeople, nurses and electrical engineers, systems analysts and social workers.” Source: Hoover's Vision: Original Thinking for Business Success II.

Engineering 215

Engineering Accounts 215

Chief Outsiders

MAY 1, 2024

After over twenty years in the marketing industry, with the last two years as a fractional CMO, I’ve identified five essential elements that can reignite your growth engine. Many businesses face this challenge, but the good news is that there are solutions.

Engineering 162

Engineering Marketing Revenue 162

Michael McKinney

FEBRUARY 26, 2024

It made his engineers engage in first-principles thinking. The biggest change Musk wrought was to put the design engineers in charge of production, like he had done for a while at Tesla. But it was also a good way to become surrounded by people afraid to give you bad news or question a decision. Musk’s focus was on root causes.

Engineering 289

Engineering Operations 289

Ed Batista

MARCH 19, 2023

As we navigate the world around us, we automatically craft a series of explanatory narratives that help us make sense of our surroundings and predict what will happen next, a process I've called "the narrative engine." [2] Nearly every story is a puzzle, and nearly every puzzle tells a story.

Media 284

Media Engineering Compensation Benefits 284

Mark Sandborn

JANUARY 16, 2023

Roger Montti from Search Engine Journal says chatGBT it may be the most important tool since modern search engines. You need to know about Open AI and chatGBT if you don’t already. What are they and what do they do?

Engineering 235

Engineering Software Energy Implementation 235

Michael McKinney

MAY 4, 2023

Former NASA engineer-project manager and launch director at SpaceX John Muratore on the importance of purpose: “Tom Holloway, a very famous Program Manager, and head of Flight Directors for a long time, told me something very interesting.

Project Management 242

Project Management Engineering Manager 242

Michael McKinney

AUGUST 19, 2024

In the early 1880s, Charles Babbage, a British mathematician, constructed machines for computing mathematical tables and for conducting calculations using punched cards and a steam engine. Ada Lovelace and two other technicians subsequently wrote programs and built a printing calculator and a punch card tabulating machine.

Energy 262

Energy Engineering 262

Help Scout Leadership

SEPTEMBER 29, 2021

No codebase is perfect, and even the best engineers can’t predict with 100% certainty what will happen with each new release. Answering each of these questions will greatly improve your understanding of any bug and make it much easier for you to articulate it to a product manager or engineer. Bugs are inevitable.

Engineering 147

Engineering Accounts Manager Metrics 147

High Scalability

DECEMBER 2, 2022

1958: An engineer wiring an early IBM computer 2021: An engineer wiring an early IBM quantum computer. Never fear, HighScalability is here! enclanglement. My Stuff: I'm proud to announce a completely updated and expanded version of Explain the Cloud Like I'm 10 !

Engineering 124

Engineering 124

Lolly Daskal

SEPTEMBER 13, 2024

Self-service sales platforms and AI-powered recommendation engines are gaining prominence. Employees can now access just-in-time training resources on-demand. This diminishes reliance on in-person training programs. Sales Representative: E-commerce is growing. These factors erode the traditional role of the sales representative.

Sales 215

Sales Sales Human Resources Operations 215

Help Scout Leadership

JULY 17, 2024

Learn how one engineer used a "Learn Something Day" to make testing more accessible to the broader Help Scout team. Testing code isn't just for developers! Designers, product managers, QA specialists, and support team members all benefit from the ability to test. Read the full article

Engineering 124

Engineering Benefits Manager 124

AIHR

NOVEMBER 9, 2022

Search engine optimization (SEO) may be a bit technical, but this guide will help to unpack what exactly SEO is and how you can use it to attract the right caliber of applicants. As your search engine rankings improve, your company will become more known and can build credibility with potential candidates. What is SEO?

Recruitment 126

Recruitment Engineering Advertising Marketing 126

Peter Winick

JANUARY 29, 2024

Watchen Nyanue Hampton And I can picture right now someone who works in engineering listening to this saying, but I don’t work in comms like I’m not a comms person, right. And it’s like, that’s what makes you even more of an asset, because as an engineer, the cos people don’t think like you think.

Retention 292

Retention Assets Engineering Succession Planning 292

Help Scout Leadership

SEPTEMBER 28, 2023

Using the Help Scout and Jira integration helps Panorama Education's Client Success, Product, and Engineering teams stay on the same page. Read the full article

Education 130

Education Engineering 130

Help Scout Leadership

SEPTEMBER 27, 2023

See how GrabCad uses Help Scout to create a memorable customer experience and build long-term relationships with nearly 4 million designers, engineers, and manufacturers. Read the full article

Engineering 130

Engineering 130

Ed Batista

MAY 10, 2024

But in the process they also deprioritized their traditional engineering orientation, laying the groundwork for a host of serious production problems today. [3] They cannot be nested under the engineers," Vigna said. 3] Cultural evolution. Respect for tradition doesn't mean no change at all.

Engineering 141

Engineering Energy Manager 141

Chief Outsiders

JULY 22, 2022

A SaaS marketer must be part marketer, product manager, and engineer and understand their markets 100%. Even as macroeconomic headwinds begin to buffet the worldwide economy, there’s no better time than now to be a SaaS marketer. But there is a better way to be one.

SaaS 130

SaaS Engineering Marketing Manager 130

Peter Winick

AUGUST 19, 2024

So I came to the US, I studied engineering at MIT and got MBA at Harvard and so on. So you’re someone who’s leaned in on engineering and science, right? You’re the engineer with a tech startup that’s going public. And then I started a couple of companies, and the first one I was really focused on build.

Engineering 284

Engineering Software Benchmarking Accounts 284