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Unlocking the ROI for Non-Fiction Authors

Peter Winick

More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data. To receive a copy of the white paper when it’s release e-mail info@authorroi.com Transcript Peter Winick And welcome, welcome, welcome. So let’s start with the first question.

ROI 47
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Standing Up and Institutionalizing Thought Leadership | Bill Sherman

Peter Winick

And if you want this to be successful on the organizational side, you’ve got to be able to answer at a business level if we’re investing this time, energy, resources, talent. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper.

Marketing 237
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Unlocking Team Potential Through Leadership Alignment | Julie Williamson

Peter Winick

What’s our total spend time, energy, effort, money over a period of time across a variety of formats. And it doesn’t mean that if there are things that, you know, are losers, that you don’t sort of reallocate resources, but it’s really hard to say, oh, we did that white paper, and it came out three weeks ago.

Marketing 279
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Redressing the Praise Deficit: Women in Leadership and Leveraging Your Best Self

UVA Darden

Women in Leadership: Read more insights in the white paper. Validation from other people is a tool that can help you make strategic decisions about where, when and how to invest your time and energy to create the most value and have the greatest impact.”. Laura Morgan Roberts. Your Best Self. “In 1 Shelley J.

Diversity 103
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Why Good Ideas Alone Are Not Enough | Jessica Duffield

Peter Winick

You can see that core in the eyes and you can feel the energy when someone’s really, really talking about the message that they care about most deeply. You can put out the white paper. Can you share your big idea, the same big idea that lives in the white paper. Absolutely. So as an organization.

Media 130
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Translating Complex Ideas into Compelling Stories | Rhea Wessel

Peter Winick

Bill Sherman My mindset these days is if you’re doing a white paper, which is long form, you have to be willing to accept that your audience may only look at the cover of your white paper. And I think in addition, you can also understand when you when your raw energy is best set to writing. I feel great.

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It’s Not a White Paper, It’s a Platform | Kasey Lobaugh

Peter Winick

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. As today’s guest says, it’s not just a white paper anymore. Bill Sherman I think it does.

Scaling 246