Peter Winick

DECEMBER 1, 2022

And if you want this to be successful on the organizational side, you’ve got to be able to answer at a business level if we’re investing this time, energy, resources, talent. So if your idea is one convened in one big white paper, for example. Good luck, first of all, getting people to read that white paper.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Peter Winick

JULY 24, 2023

She’s worked with clients for nearly 10 years, helping them create content, find their best audience, and go to scale with unique ideas. You can see that core in the eyes and you can feel the energy when someone’s really, really talking about the message that they care about most deeply. You can put out the white paper.

Media 130

Media Marketing Sales Sales 130

Peter Winick

OCTOBER 17, 2022

And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! Bill Sherman My mindset these days is if you’re doing a white paper, which is long form, you have to be willing to accept that your audience may only look at the cover of your white paper.

Digital Transformation 230

Digital Transformation Engineering B2B Media 230

Peter Winick

MARCH 27, 2023

If you are just closing your eyes and hoping your white paper will go to scale… You might be going about it the wrong way! The culmination of this work is a white paper titled Buying Into Better. Three Key Takeaways: Value comes from scale, impact, conversation, and stories.

Scaling 246

Scaling Diversity Engineering Education 246

Harvard Business Review

MAY 8, 2012

The money collected will go to purchase Renewable Energy Certificates (RECs) and carbon offsets , allowing Microsoft to declare itself carbon neutral. Microsoft seems more interested in lowering overall carbon emissions and energy use, not just neutrality in and of itself. Accountability throughout the organization. Risk reduction.

Energy 16

Energy Variable Costs Travel Operations 16

Harvard Business Review

APRIL 19, 2016

In virtually every advanced field, whether it’s information technology, biotechnology, agriculture, or renewable energy, America holds a leading position. “You need to have people active at conferences, writing papers and helping the field advance. Yet partnering with academia can also be done at a much smaller scale.

Government 15

Government Accounts Energy Scaling 15

Peter Winick

AUGUST 29, 2022

Manish shares how having passion and invoking curiosity in your audience can draw people in – and take your ideas to scale. And if you need help scaling organizational thought leadership, contact Thought Leadership Leverage or reach out to Bill Sherman on Linkedin! Transcript. And there’s a place for those. Guess what?

Marketing 246

Marketing Digital Transformation B2C Scaling 246