Remove Energy Remove ROI Remove Sales
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Unlocking the ROI for Non-Fiction Authors

Peter Winick

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 47
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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? Profit is more about strategy than sales alone.

ROI 281
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1x 10x 100x (On Leverage)

Ed Batista

The efficient use of our time and attention is important, but doing the wrong things more efficiently is an easy way to expend a lot of energy going nowhere. This is understandable--most leaders operate under financial constraints, and grasping the ROI of a given initiative helps to ensure that their capital is being put to its best use.

Sales 312
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Employee Engagement Activities for Sales Team: How to Peak their Performance

Vantage Circle

When it comes to sales, the most dynamic and vital department of any organization, engagement takes on an even greater significance. A motivated and productive sales team does not hit targets; they drive company growth. – Richard Branson Engagement is one powerful force that can be truly transformational for the sales team.

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Unleashing Predictive Power| Eric Siegel

Peter Winick

In addition, we can help you implement marketing, research, and sales. So if I’m an enterprise salesperson, my thinking is, well, how do I use this to make my next sales encounter meeting rich or full or whatever? Like, they like, I can’t afford to spend as much time, energy and effort there. This is Peter Winick.

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Driving Digital Transformation Success In The Midmarket

Chief Executive

A successful transformation can help slash costs and increase sales in new markets. Some solutions include deploying a new customer relationship management application to make the sales organization more effective and using analytics to drive a better call center experience, or to increase the ROI of a demand generation campaign.

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First Look: Leadership Books for September 2022

Michael McKinney

But how do you do that when there isn’t an obvious measure connected to the project, like increased sales? In their new book Patti and Jack Phillips, the cofounders of ROI Institute, show how you can adopt the same methodology used by more than 6,000 organizations in seventy countries to evaluate large institutional initiatives.

ROI 111