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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. Profit is more about strategy than sales alone. What’s the ROI of a business book?

ROI 293
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Growth Is A Leadership Issue, Not A Sales Issue

Eric Jacobson

“Growth is a leadership issue, not a sales issue,” he adds. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales.

Sales 105
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Employee Engagement Activities for Sales Team: How to Peak their Performance

Vantage Circle

When it comes to sales, the most dynamic and vital department of any organization, engagement takes on an even greater significance. A motivated and productive sales team does not hit targets; they drive company growth. – Richard Branson Engagement is one powerful force that can be truly transformational for the sales team.

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Unlocking the ROI for Non-Fiction Authors

Peter Winick

While many expect the sales of the book to account for much of their profit, we learn how using the book as a key part of a platform and gateway to other parts of the business is where real impact can be found. There’s direct revenue from book sales. Last thing that I’m going to talk about is this question of sales.

ROI 49
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What does it take to stay in the business of thought leadership?

Peter Winick

Folks that enter the business and make a living with their thought leadership spend a lot of time a lot of energy a lot of effort building out their work, studying, developing their craft, testing it with customers, researching, re-iterating, changing it, tweaking it, and refining it. And here’s what I mean by that.

Energy 100
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Transformation During Crisis | Simon Leslie

Peter Winick

Simon is also the author of several books, including, There is No F in Sales: A Book About Selling in Every Market Condition and Equanimity: The Diary of a CEO in Crisis. We start our conversation by talking about Simon’s first book, There is No F in Sales, which shines a light on his years of sales experience.

Travel 173
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Why Trade Associations Need to Think Bigger

Association Now Leadership

They’re more upbeat about their finances as well, with 66 percent saying revenue will improve compared to 2022. But as with those good feelings around revenue, there’s some anxiety bubbling under the surface. Before, somebody might go to one meeting for networking, another for training and education, and a third one for sales.

Revenue 111