Peter Winick

DECEMBER 1, 2022

What its roles and responsibilities are, where it sits within the organization, and then what are the measurements, metrics and outcomes? And if you want this to be successful on the organizational side, you’ve got to be able to answer at a business level if we’re investing this time, energy, resources, talent.

Marketing 237

Marketing Metrics Accounts Payable Media 237

Harvard Business Review

MAY 8, 2012

The money collected will go to purchase Renewable Energy Certificates (RECs) and carbon offsets , allowing Microsoft to declare itself carbon neutral. Microsoft seems more interested in lowering overall carbon emissions and energy use, not just neutrality in and of itself. Accountability throughout the organization. Risk reduction.

Energy 16

Energy Variable Costs Travel Operations 16

Harvard Business Review

AUGUST 5, 2015

It’s an inside-out process and CRM systems are there to provide data about progression (or not) through that company’s funnel steps — the famous “pipeline” metrics that dominate so much talk about sales. But Gartner research (see here and here ) indicates a very different contemporary buying reality.

B2B 15

B2B Sales Sales Sales Funnel 15

Harvard Business Review

JULY 19, 2017

The dynamic nature of agile initiatives also requires that executives devise new ways of keeping everything aligned and maintaining enterprise-level visibility, for example, via widely accessible dashboards that connect metrics across the company and link individual team metrics to aggregated company-level metrics.

Metrics 8

Metrics Software Energy Operations 8

Peter Winick

AUGUST 29, 2022

Now, you’re probably thinking about the quantitative research that leads to dense charts and graphs, the data that adds gravitas to white papers and reports. You can have a great insight and bury it in a white paper on page 35 and almost guarantee that zero percentage of your target audience will ever see what was created.

Marketing 246

Marketing Digital Transformation B2C Scaling 246

Peter Winick

AUGUST 22, 2022

I’m not talking about modalities like white papers and podcasts. We’d even talk about tracking six metrics. The research driven top of funnel, huge reports, state of customer experience, rethinking six metrics, these kinds of things. And that’s part of what we do, of course. Ginger Conlon Absolutely.

Marketing 235

Marketing Sales Sales Employee Engagement 235

Chief Executive

OCTOBER 4, 2022

” Watching the energy and the enthusiasm and just unleashing the potential of the organization when they really felt that the company was backing them and was taking away any fear of failure, any concern, and allowing them to focus on being their best. The first is, I’m a very big fan of white papers.

Metrics 98

Metrics Operations Hospitality Culture Change 98