Translating Complex Ideas into Compelling Stories | Rhea Wessel
Peter Winick
OCTOBER 17, 2022
How storytelling can bridge the gap between expert and audience. An interview with Rhea Wessel about creating an engine for content creation rooted in expertise. There are two major challenges thought leadership practitioners face when they sit down to codify their ideas: Too many ideas, and a big, blank page. Sitting down to codify your content can feel like a daunting task.
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