Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall
Peter Winick
DECEMBER 5, 2022
The importance of thought leadership surveys and research. An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? To demystify the ROI of thought leadership, I’ve invited Cindy Anderson and Anthony Marshall to join me for a discussion.
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