The Adjacent User Theory
Andrew Chen
JULY 20, 2020
Guest Post by Bangaly Kaba (EIR @ Reforge, Former VP Growth @ Instacart, Instagram). The following was written by Bangaly with contributions by other Reforge EIR’s Elena Verna (Miro, MongoDB, SurveyMonkey) and Fareed Mosavat (Slack, Instacart, Zynga). Reforge is a community for those leading and growing tech companies. To learn more from Bangaly, Elena, and Fareed check out the upcoming Career Accelerator Programs like Product Strategy , Marketing Strategy , and Retention + Engagement Deep
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