Research: How to Build Consensus Around a New Idea
Harvard Business Review
AUGUST 20, 2024
Previous research has found that new ideas are seen as risky and are often rejected. New research suggests that this rejection can be due to people’s lack of shared criteria or reference points when evaluating a potential innovation’s value. In a new paper, the authors find that the more novel the idea, the more people differ on their perception of its value.
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