How Automakers Can Address Resistance to Self-Driving Cars
Harvard Business Review
APRIL 3, 2024
Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated vehicles. These findings have implications for the adoption of partly or fully automated vehicles, which one day could reduce traffic-related deaths. This article discusses the findings and offers five ways for auto manufacturers and government policymakers can counteract consumers’ biases.
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