Fri.Nov 22, 2024

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How A Customer Journey Map Can Supercharge Your Marketing Programs

Chief Outsiders

A customer journey map is a powerful tool for understanding and influencing customer behavior. Yet many marketing executives do not create, update, or effectively use this valuable tool. In this post, we’ll explain what a customer journey map is, why it’s important, how you can use it to enhance your marketing and sales programs and customer-acquisition campaigns dramatically, what you’ll miss if you don’t create a CJM, and how you can get started building and using this essential tool.

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How to Be Systematic About Adopting AI at Your Company

Harvard Business Review

Leaders and companies everywhere recognize the transformative potential that AI holds for their business — but very few of them have a systematic plan for how to experiment with and adopt AI at scale. In this article, John Winsor offers one, based on the successful work that he and Jin Paik have done in recent years helping companies experiment with and adopt digital-talent platforms at scale.

Scaling 78
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Effortless Purpose

Leadership Freak

If the Blues Brothers (1980 movie) knew their purpose so can you. Action disconnected from purpose persecutes your soul. Purpose fuels passion. Don't follow your passion, follow your reason to live. Other people reveal your purpose. Here's how.

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It’s Time to Reimagine Scale

Harvard Business Review

By challenging the conventional wisdom that bigger is always better, we can create space for a healthier, happier economy.

Scaling 85
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How to Make The Best Benefits Decisions for 2025's Workforce: An HR and Total Rewards Guide

Speaker: Kaitlin Ruby Carroll

Retaining top talent in 2025 means rethinking benefits. In a competitive job market, fertility benefits are more than just offerings - they are a commitment to your team’s well-being. Gain critical insights into the latest fertility benefits strategies that can help position your organization as an industry leader. Our expert will explore the unique advantages and challenges of each model, share success stories from top organizations, and offer practical strategies to make benefits decisions tha

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weekend open thread – November 23-24, 2024

Alison Green

This post was written by Alison Green and published on Ask a Manager. He is now permitted to touch her with one paw. This comment section is open for any non-work-related discussion you’d like to have with other readers, by popular demand. Here are the rules for the weekend posts. Book recommendation of the week: Amp’d , by Ken Pisani. After an accident leaves him short one arm, a man moves back home with his father and tries to rebuild his life.

Manager 63
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Use Storytelling to Thrive in Your Job

Refresh

Standing out and making meaningful connections with your colleagues can be challenging. However, there’s one powerful tool that… The post Use Storytelling to Thrive in Your Job first appeared on The Express Blog.

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How to Lead the New Workforce

Association Now Workplace

The Great Resignation has led to the Great Stay. But people still leave, and that has a lot to do with how they’re led. People aren’t quitting like they used to. According to a report released earlier this month from iHire , we are now in the midst of the Great Stay, the follow-up to the Great Resignation: Last year, approximately 38 percent of U.S. workers said they voluntarily left a job in the past year, a drop from about 43 percent in 2023.

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Interest Rates and Space: How Home Size Affects Consumer Spending

UVA Darden

Interest Rates and Space: How Home Size Affects Consumer Spending fosterl Fri, 11/22/2024 - 10:53 Image 22 November 2024 Global Economies & Markets Seb Murray In early November, the US Federal Reserve cut interest rates once again, part of its ongoing effort to fulfill its dual mandate of low inflation and low unemployment. To achieve this delicate balancing act, the Fed needs to understand household spending and saving behavior.

Banking 52
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6 Ways Emotional Intelligence Helps Leaders Resolve Conflict

Lolly Daskal

Conflict is inevitable in any workplace, but how leaders handle these conflicts can make or break the team’s morale and productivity. Leaders with high emotional intelligence (EI) navigate conflicts with grace, turning challenging situations into opportunities for growth and deeper understanding. Emotional intelligence plays a key role in conflict resolution by fostering empathy, clarity, and an environment conducive to constructive dialogue.

Energy 52
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25 Tech and Infrastructure Problems to Solve Before We Can Reach Net Zero

Harvard Business Review

The energy transition is first and foremost a physical transformation.

Energy 67
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The Diversity Reckoning: Can HR Survive Without New Perspectives?

Speaker: Jeremy York

2024 has tested every organization, and 2025 promises no less - the warning signs are everywhere. If you’re relying on superficial approaches to diversity, you might find yourself scrambling to catch up. Thought diversity - the fuel for new ideas, fresh perspectives, and disruptive innovation - is more than a buzzword. It's a survival strategy. And if you’re not building it into your workplace culture right now , you’re heading for trouble.

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What's The Best Free Live Chat Software? 8 Top Options

Help Scout Leadership

Learn why free live chat software could be a great addition to your support stack, and discover the top 8 options to consider in 2025.

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23 Employee Performance Metrics To Track

AIHR

Tracking employee performance is essential for understanding how well employees are doing their jobs. HR teams need reliable ways to measure productivity, efficiency, and overall performance. These insights help identify areas for improvement, highlight top performers, and guide decisions on training, promotions, and resource allocation. By analyzing performance metrics, organizations can support employee development and ensure their efforts align with business goals.

Metrics 96
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You’re Not Failing—You’re Growing! Powerful Mindset Shifts from J.K. Rowling and Dale Carnegie Everyone Can Use

Michael McKinney

W E’RE conditioned to fear failure. What if I fail? I can’t fail this time. Failure is seen as a fatal mistake — whether to a relationship, a career, or a decision we’ve made. But failure is a lot more than that. It’s what grows resilience, inspiration, creativity, and success. It’s how we approach failure that makes a difference. I’ve seen my therapy patients take another look at a failure and realize it gave them room to grow.

Sales 54