Harvard Business Review

MARCH 6, 2024

Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%). Yet their research also showed that few CEOs recognize the potential for marketing as a growth accelerator.

Marketing 144

Marketing B2C B2B Advertising 144

Lolly Daskal

MARCH 6, 2024

The success of any organization hinges on its ability to retain its top talent. Your best employees are the driving force behind innovation, productivity, and sustained growth. Losing them can have a profound impact on your company’s performance. So, what can you do to ensure they stay committed and motivated? Here are six significant strategies to retain your best employees: Cultivate a Positive Culture: Creating a positive workplace culture is essential for retaining top talent.

Employee Engagement 108

Employee Engagement Inclusion Retention Leadership Development 108

Harvard Business Review

MARCH 6, 2024

Professional relationships, like all interpersonal connections, tend to form between individuals who are similar to each other. And having a fixed belief that relationships tend to develop spontaneously can inhibit one from reaching out and building diverse relationships. A study indicates that embracing a growth mindset — believing that relationships can be cultivated through effort — can pave the way for boundary spanning networks.

Diversity 141

Diversity Inclusion Manager 141

Leadership Freak

MARCH 6, 2024

Positive psychology isn’t happy talk. Positive psychology concerns itself with things that cause people to flourish. I couldn’t list the 5 elements necessary to thrive during a coaching conversation yesterday (PERMA).

Leadership Development 114

Leadership Development 114

Speaker: Kaitlin Ruby Carroll

Retaining top talent in 2025 means rethinking benefits. In a competitive job market, fertility benefits are more than just offerings - they are a commitment to your team’s well-being. Gain critical insights into the latest fertility benefits strategies that can help position your organization as an industry leader. Our expert will explore the unique advantages and challenges of each model, share success stories from top organizations, and offer practical strategies to make benefits decisions tha

Benefits

Harvard Business Review

MARCH 6, 2024

Visibility in the workplace isn’t nice to have, it’s a necessity. Being seen and recognized for your work can open doors to new opportunities and propel your career forward. But that doesn’t have to come at the cost of becoming someone you’re not. Even as an introvert, you can find ways to play to your strengths. In this article, the author outlines five strategies to boost your visibility: 1) Speak up early in meetings. 2) Take the pressure off. 3) Ditch self-deprecation. 4) Leverage async meth

Manager 138

Manager 138

Thought Leaders LLC

MARCH 6, 2024

Building chemistry between the members of your team is all about personalities, shared beliefs, and trust. It’s great to have a clear vision, a mission, a nice set of prioritized initiatives, and all the right people. But what starts differentiating a team from a high-performing team is chemistry and trust. These intangibles are some of the most critical elements of building a high-performing team, but they’re also some of the most elusive ones to build and capture.

101

101

Alison Green

MARCH 6, 2024

This post was written by Alison Green and published on Ask a Manager. It’s five answers to five questions. Here we go… 1. Should an employee pay for damage to a work vehicle when it was his fault? My husband is the office manager at a small, family-owned lawn service company. They have a lawn care employee, Jake, who my husband describes as a good employee (on time, good attitude, competent at daily tasks), but who has also made several significant mistakes in recent months.

Advertising 102

Advertising Travel Manager Marketing 102

BetterUp

MARCH 6, 2024

Jump to section Do you lack optimism? Understanding optimism: beyond mere positivity Why is learning how to be optimistic so challenging? How to be optimistic: habits for cultivating optimism The importance of surrounding yourself with positive people Identifying your optimism style Unshakable pessimism: when to seek therapy services Learn how to be optimistic with coaching sessions It’s not easy to stay positive.

Travel 97

Travel Benefits 97

Kellogg Insight

MARCH 6, 2024

As e-commerce continues to expand, companies need to adapt their channel strategies to stay relevant. A marketing expert offers guidance for reaching customers.

Marketing 101

Marketing 101

Alison Green

MARCH 6, 2024

This post was written by Alison Green and published on Ask a Manager. A reader writes: I’m a high-performing individual contributor in a small firm that is 100% remote. Our company culture really prioritizes teammate health: we put our therapy appointments on our calendar, take calls from the gym, and offer to pitch in for colleagues when they’re sick or just need bandwidth to deal with personal issues.

KPI 93

KPI Compensation Manager Accounts 93

Speaker: Jeremy York

2024 has tested every organization, and 2025 promises no less - the warning signs are everywhere. If you’re relying on superficial approaches to diversity, you might find yourself scrambling to catch up. Thought diversity - the fuel for new ideas, fresh perspectives, and disruptive innovation - is more than a buzzword. It's a survival strategy. And if you’re not building it into your workplace culture right now , you’re heading for trouble.

Diversity

Tanveer Nasser

MARCH 6, 2024

Over the past several months, there’s been a lot of attention paid to an organization’s workplace culture, particularly in terms of the on-going debate over the future of work. But at a time where it feels we’re going from one crisis to another, it is important for leaders to consider.

Diversity 62

Diversity 62

Alison Green

MARCH 6, 2024

This post was written by Alison Green and published on Ask a Manager. A reader writes: I am a healthcare provider buying a practice that I have worked at for the past three years. This will be an asset purchase, meaning legally all employees will be considered terminated by the previous business and re-hired by me (if I choose). There is one employee who has been there about four months, Sue, who I am concerned about keeping on.

Banking 92

Banking Assets Manager Scaling 92

Harvard Business Review

MARCH 6, 2024

If you’re trying to build stronger relationships with your employees, this episode is for you.

84

84

Alison Green

MARCH 6, 2024

This post was written by Alison Green and published on Ask a Manager. A reader writes: I’m working a large project with Hank, another manager who is my peer. We have divided our workload, and I am primarily supervising three of our staff, while Hank is supervising the remaining two. I have a friendly relationship with Samantha, one of the staff members who Hank supervises.

Manager 77

Manager 77

Speaker: Radhika Samant and Todd Wuestenberg

Employee recognition has often been deemed a "feel-good" initiative, tied closely to rewards. While we understand its importance, we tend to associate recognition with intangible outcomes like engagement and sentiment, rather than direct impacts on retention and high performance. In today’s workplace, the true ROI of recognition lies in its ability to regenerate tangible, business-driven results.

Retention

Harvard Business Review

MARCH 6, 2024

Learn how they differed from their peers to drive exceptional value.

Strategic Planning 106

Strategic Planning Operations Manager 106

BetterUp

MARCH 6, 2024

Jump to section Understanding what needs repair in your romantic and platonic relationships How to fix a relationship: Laying the foundation for repair Tools for lasting change across relationships Reaching harmony in your romantic relationships You don't have to learn how to fix a relationship alone

52

52

Help Scout Leadership

MARCH 6, 2024

Elevate your communication with sales email templates and best practices that engage and convert.

Sales 49

Sales Sales 49