Harvard Business Review

SEPTEMBER 23, 2016

.” As a result, marketers and their employers are missing a potentially powerful brand- and business-building opportunity: leveraging online security measures as a way to build trust with shoppers, which will ultimately lead to increased sales. Online security and customer intimacy go hand in hand.

Marketing 13

Marketing eCommerce Banking User Experience 13

Harvard Business Review

OCTOBER 14, 2015

Consider the following commercial for Samsung: This ad does a terrific job of focusing on persuasion by showing the user experience with the product (a voice- and gesture-activated television), and in a meaningful environment, one if which the actor is also watching movies. When your audience is completely distracted.

Advertising 15

Advertising Media B2C eCommerce 15

Harvard Business Review

JUNE 4, 2018

That makes simple and engaging user experience design for management key. Whether managing sales funnel conversions or customer journey touch-points, marketers will spend less time searching for answers than weighing recommended alternatives. Calendar managers visually and acoustically suggest scheduling options and priorities.

Engineering 8

Engineering Marketing Sales Funnel Advertising 8

Andrew Chen

NOVEMBER 1, 2018

Thinking about new user experience, engagement metrics, and other important concepts. As part of that, as folks search for important concepts like “product market fit” and “user growth” – my essays are often on the front page. Ecommerce companies often use push to advertise sales- no wonder the CTRs are low.

Metrics 111

Metrics Scaling Marketing Accounts 111