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Customer Lifetime Value for Ecommerce: The Ultimate Guide

Help Scout Leadership

Customer lifetime value (LTV) is one of the essential elements in the world of ecommerce. It measures the total expected revenue from a single customer over the course of their relationship with your brand. Read the full article

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29 Ecommerce Tools to Scale Your Business in 2023

Help Scout Leadership

We've curated a list of the top ecommerce tools you need to know about in 2023. These tools have been hand-picked to help you streamline your operations, improve your marketing efforts, enhance customer service, and ultimately, drive more revenue for your business. Read the full article

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How HR Can Drive Scenario Planning: 3 Opportunities

AIHR

For example, suppose the Grocery Retailer enters the eCommerce market. Do not renew current leases and consolidate real estate assets • Expand logistics capability and invest in additional skills and technologies.

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Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

Then your revenue/installs/whatever goes up by +10% right? If you’re at a big company and another team publishes a test result, make sure you agree on the actual final metric you’re trying to impact – whether that’s revenue, highly engaged users, or something else. When a +10% isn’t really a +10%.

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How to Increase Cross-Selling to Grow Faster

LSA Global

Cross-selling is an effective business sales training technique designed to: Increase revenue Improve margins Expand average deal size Add value to existing relationships Establish broader credibility Grow current accounts Deliver your brand promise Differentiate you from the competition.

Sales 36
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Required reading for marketplace startups: The 20 best essays

Andrew Chen

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. GMV, revenue, Seller/supply metrics (engagement/overall), Buyer metrics (engagement/overall). Amazing, thoughtful preso.

Metrics 110
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How startups die from their addiction to paid marketing

Andrew Chen

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. The new generation of ad platforms makes it possible to scale revenue to new heights, but without profitability.

Marketing 111