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Customer Lifetime Value for Ecommerce: The Ultimate Guide

Help Scout Leadership

Customer lifetime value (LTV) is one of the essential elements in the world of ecommerce. It measures the total expected revenue from a single customer over the course of their relationship with your brand. Read the full article

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29 Ecommerce Tools to Scale Your Business in 2023

Help Scout Leadership

We've curated a list of the top ecommerce tools you need to know about in 2023. These tools have been hand-picked to help you streamline your operations, improve your marketing efforts, enhance customer service, and ultimately, drive more revenue for your business. Read the full article

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Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

Then your revenue/installs/whatever goes up by +10% right? If you’re at a big company and another team publishes a test result, make sure you agree on the actual final metric you’re trying to impact – whether that’s revenue, highly engaged users, or something else. When a +10% isn’t really a +10%.

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Required reading for marketplace startups: The 20 best essays

Andrew Chen

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. GMV, revenue, Seller/supply metrics (engagement/overall), Buyer metrics (engagement/overall). Amazing, thoughtful preso.

Metrics 110
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How HR Can Drive Scenario Planning: 3 Opportunities

AIHR

For example, suppose the Grocery Retailer enters the eCommerce market. Do not renew current leases and consolidate real estate assets • Expand logistics capability and invest in additional skills and technologies.

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How startups die from their addiction to paid marketing

Andrew Chen

Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. The new generation of ad platforms makes it possible to scale revenue to new heights, but without profitability.

Marketing 111
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The Power User Curve: The best way to understand your most engaged users

Andrew Chen

In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers. CEOs of such companies should therefore,think about: Is there a way to create revenue streams where the business can still monetize effectively despite users’ infrequent engagement?

SaaS 111