Remove eCommerce Remove Retention Remove Revenue
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Required reading for marketplace startups: The 20 best essays

Andrew Chen

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. GMV, revenue, Seller/supply metrics (engagement/overall), Buyer metrics (engagement/overall). Amazing, thoughtful preso.

Metrics 110
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How to Increase Cross-Selling to Grow Faster

LSA Global

Cross-selling is an effective business sales training technique designed to: Increase revenue Improve margins Expand average deal size Add value to existing relationships Establish broader credibility Grow current accounts Deliver your brand promise Differentiate you from the competition.

Sales 36
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6 Tips on How Human Resource Leaders Can Boost Sales Team Performance

Vantage Circle

Though every sales team member works towards maximizing customer conversion and retention, they do not share the same responsibilities. Besides, they can build a strong talent pipeline and work towards motivating the team to improve and acquire leadership positions in the firm, thereby ensuring talent retention.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Why onboarding is so important for retention/churn. Part one of this conversation focuses specifically on the aspect of user acquisition for growth, and then we cut off and go into the aspects of growth for user engagement and retention, in the next episode. Why offline products are so compelling for acquiring customers.

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Podcast Q&A: Dropbox’s viral growth, Uber’s tricky funnels, and future growth channels

Andrew Chen

Those working in growth and retention must continually seek “fresh powder.”. Those early experiments you’re talking about happened during a time when they knew that storing and syncing files had very high retention. The interesting early story there is that they had amazing retention but not a lot of top-line growth.

SaaS 71