Remove eCommerce Remove Retention Remove Revenue
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Required reading for marketplace startups: The 20 best essays

Andrew Chen

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. GMV, revenue, Seller/supply metrics (engagement/overall), Buyer metrics (engagement/overall). Amazing, thoughtful preso.

Metrics 110
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6 Tips on How Human Resource Leaders Can Boost Sales Team Performance

Vantage Circle

Though every sales team member works towards maximizing customer conversion and retention, they do not share the same responsibilities. Besides, they can build a strong talent pipeline and work towards motivating the team to improve and acquire leadership positions in the firm, thereby ensuring talent retention.

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How to Increase Cross-Selling to Grow Faster

LSA Global

Cross-selling is an effective business sales training technique designed to: Increase revenue Improve margins Expand average deal size Add value to existing relationships Establish broader credibility Grow current accounts Deliver your brand promise Differentiate you from the competition.

Sales 36
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Podcast Q&A: Dropbox’s viral growth, Uber’s tricky funnels, and future growth channels

Andrew Chen

Those working in growth and retention must continually seek “fresh powder.”. Those early experiments you’re talking about happened during a time when they knew that storing and syncing files had very high retention. The interesting early story there is that they had amazing retention but not a lot of top-line growth.

SaaS 71
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Scaling Customer Service as Your Startup Grows

Harvard Business Review

Set up post-interaction NPS so you can tell if someone is still upset even after an issue is “solved,” start tracking the volume and quality of requests coming in along with metrics relating to revenue (i.e., Stay focused on revenue growth, not gross margin. Give your new customer leader a revenue number. What to do.

Scaling 15
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How GE Built an Innovation Lab to Rapidly Prototype Appliances

Harvard Business Review

If demand surges beyond that point, this is viewed as market validation, at which point GE Appliances may add the product to the parent company’s line, paying the community member inventor(s) a percentage of total sales revenues. FirstBuild revenues and profit margins are on track to make it a fully self-funded enterprise in 2018.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Why onboarding is so important for retention/churn. Part one of this conversation focuses specifically on the aspect of user acquisition for growth, and then we cut off and go into the aspects of growth for user engagement and retention, in the next episode. Why offline products are so compelling for acquiring customers.