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In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers. While DAU/MAU — dividing daily active users (DAUs) by monthly active users (MAUs or monthly actives) — is a common metric for measuring engagement, it has its shortcomings.
First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Adam: We’ve seen a lot of high-profile startups (particularly in the ecommerce space) raise hundreds of millions of dollars and go all-in on acquisition. Full Interview with Adam Risman (Intercom).
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Set up a simple workflow to manage customer requests. Don’t obsess over metrics like inquiry volume or time to close tickets. For support, add metrics like issue categorization and response/resolution time to your reporting. Establish models, not just metrics. What to do. What not to do. Your goal is success.
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