Andrew Chen

NOVEMBER 1, 2018

The reason for this is that the steps for starting and scaling a new startup share many of the same skills as investing in a new startup: 1) First, we seek to understand the existing state of customer growth – including growth loops, the quality of acquisition, engagement, churn, and monetization. There was a lot to learn.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Instead of turning off the new channels we tried in March, we would probably make the decision to scale them.

SaaS 111

SaaS Sales Sales B2C 111

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. Making CAC truly useful as an operating metric comes down to segmenting. Facebook for example has oCPM, oCPC, oCPA, etc.

Sales 71

Sales Sales Marketing eCommerce 71

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. And then we layered in payment integration and each time we did that the total growth of the company would actually accelerate which is very hard to do at scale. .

Marketing 75

Marketing Metrics Retention eCommerce 75

Growth Hacker

APRIL 11, 2022

You finally drafted what could eventually become your North Star Metric, suggested a few objectives , and are ready for takeoff. Growth teams exist to uncover opportunities that are not yet clear: a new pricing strategy, a new onboarding process, a new layout for your eCommerce. you've just gained an ally!

eCommerce 52

eCommerce Marketing Sales Sales 52

Walk Me

JANUARY 3, 2024

Real-time Tracking and Accountability Metrics: Monitors progress and ensures accountability effortlessly. Integrated eCommerce and Monetization Features : Monetize courses effortlessly with built-in tools. Interactive Content Creation and Delivery: Engaging multimedia tools for effective learning. PlaybookBuilder Review Rating : 4.6/5

Manager 52

Manager Software Compliance User Experience 52