Remove eCommerce Remove Metrics Remove Revenue
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Required reading for marketplace startups: The 20 best essays

Andrew Chen

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Andrei Brasovean (Accel) gives a comprehensive list of Marketplace metrics. Amazing, thoughtful preso. Must watch.

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Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

Then your revenue/installs/whatever goes up by +10% right? If you’re at a big company and another team publishes a test result, make sure you agree on the actual final metric you’re trying to impact – whether that’s revenue, highly engaged users, or something else. When a +10% isn’t really a +10%.

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The Power User Curve: The best way to understand your most engaged users

Andrew Chen

In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers. While DAU/MAU — dividing daily active users (DAUs) by monthly active users (MAUs or monthly actives) — is a common metric for measuring engagement, it has its shortcomings.

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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

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Podcast Q&A: Dropbox’s viral growth, Uber’s tricky funnels, and future growth channels

Andrew Chen

First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Adam: We’ve seen a lot of high-profile startups (particularly in the ecommerce space) raise hundreds of millions of dollars and go all-in on acquisition. Full Interview with Adam Risman (Intercom).

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Top 10 Best Training Management Systems

Walk Me

Training firms and learning and enterprise development departments deploy training management systems (TMS) to optimize training operations to increase employee productivity and revenue. Real-time Tracking and Accountability Metrics: Monitors progress and ensures accountability effortlessly.

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