Vantage Circle

JUNE 23, 2022

But strategic thinking about productivity may become a lost art in the eCommerce world that works in a hyper-paced loop of promotions and product launches. When it comes to expanding your eCommerce business, boosting efficiency is a powerful tool. Mistake #1: Lacking regular one-on-ones about performance. Customer Support Experts.

eCommerce 97

eCommerce Manager Deliverables Operations 97

Andrew Chen

NOVEMBER 1, 2018

One of the reasons I’ve been excited about being a professional investor is the ability to apply my skills as an operator. Thinking about new user experience, engagement metrics, and other important concepts. The problem is that the Growth Accounting Framework provides for lagging metrics. There was a lot to learn.

Metrics 111

Metrics Scaling Marketing Media 111

Andrew Chen

DECEMBER 20, 2016

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Most teams are using 10+ tools to operate their marketing and sales machine. To start off, let’s address a common myth.

SaaS 111

SaaS Sales Sales B2C 111

Brian Balfour

JANUARY 4, 2017

I recently wrote about the most common mistakes with CAC (customer acquisition cost) that can derail growth efforts before you even get started because CAC is a metric that's foundational to growth strategy. For internal operations and decision-making however, average CAC is almost always useless.

Sales 71

Sales Sales Marketing eCommerce 71

Liquid Planner Collaboration

FEBRUARY 15, 2023

From workflow creation to briefing to internal scheduling, provide your team with software that can help them streamline all project operations. In the briefs, you’ll also find a dedicated project team assigned to each project, complete with specific role descriptions , performance metrics , and clear goals.

Project Management 98

Project Management Deliverables Workflows eCommerce 98

Andrew Chen

SEPTEMBER 4, 2018

And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. Sometimes aren’t these metrics ways to figure that out or is this all when you have product-market fit… like is there a pre- and a post- difference between these?

Marketing 75

Marketing Metrics Retention eCommerce 75

Growth Hacker

APRIL 11, 2022

You finally drafted what could eventually become your North Star Metric, suggested a few objectives , and are ready for takeoff. Growth teams exist to uncover opportunities that are not yet clear: a new pricing strategy, a new onboarding process, a new layout for your eCommerce. you've just gained an ally! With a growth team.

eCommerce 52

eCommerce Marketing Sales Sales 52