Remove eCommerce Remove Metrics Remove Onboarding
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Required reading for marketplace startups: The 20 best essays

Andrew Chen

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Andrei Brasovean (Accel) gives a comprehensive list of Marketplace metrics. Amazing, thoughtful preso. Must watch.

Metrics 110
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How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Some are devoted to helping onboard a new customer. Dollar Shave Club is a subscription ecommerce business.

SaaS 111
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The Power User Curve: The best way to understand your most engaged users

Andrew Chen

In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers. While DAU/MAU — dividing daily active users (DAUs) by monthly active users (MAUs or monthly actives) — is a common metric for measuring engagement, it has its shortcomings.

SaaS 111
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Podcast Q&A: Dropbox’s viral growth, Uber’s tricky funnels, and future growth channels

Andrew Chen

First zero in on a strategy for achieving your desired outcome , and then pick high quality metrics to validate your tests. Adam: We’ve seen a lot of high-profile startups (particularly in the ecommerce space) raise hundreds of millions of dollars and go all-in on acquisition. Adam: Favorite recent onboarding experience?

SaaS 71
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Top 10 Best Training Management Systems

Walk Me

Features Efficient Onboarding and Training Processes: Streamlines employee onboarding and ongoing education. Real-time Tracking and Accountability Metrics: Monitors progress and ensures accountability effortlessly. Integrated eCommerce and Monetization Features : Monetize courses effortlessly with built-in tools.

Manager 52
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The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

As I learned from the best in the industry – in particular from the Paypal mafia who had employed a metrics-driven viral approach to build some of their most iconic companies – I started to write about what we’d now call growth. Thinking about new user experience, engagement metrics, and other important concepts.

Metrics 111
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a16z Podcast: Why paid marketing sucks, Network effects, Viral Growth, and more

Andrew Chen

Why onboarding is so important for retention/churn. And we cover everything from the basics of growth and defining key metrics to know, to the nuances of paid vs organic marketing and the role of network effects and more. You know, ecommerce, a lot of companies struggle with, “Okay, how do I get organic ecommerce traffic?”