article thumbnail

30 Key Ecommerce KPIs & Performance Metrics to Track

Help Scout Leadership

By tracking key ecommerce metrics and KPIs, you’ll cultivate a thriving business, enhance customer experiences, and propel growth. Read the full article

eCommerce 100
article thumbnail

7 Management Mistakes That Can Hamper Employee Productivity

Vantage Circle

But strategic thinking about productivity may become a lost art in the eCommerce world that works in a hyper-paced loop of promotions and product launches. When it comes to expanding your eCommerce business, boosting efficiency is a powerful tool. Mistake #1: Lacking regular one-on-ones about performance. Customer Support Experts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Required reading for marketplace startups: The 20 best essays

Andrew Chen

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Andrei Brasovean (Accel) gives a comprehensive list of Marketplace metrics. Amazing, thoughtful preso. Must watch.

Metrics 110
article thumbnail

Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

If you’re at a big company and another team publishes a test result, make sure you agree on the actual final metric you’re trying to impact – whether that’s revenue, highly engaged users, or something else. Be skeptical of internal results, but more importantly, external case studies too.

article thumbnail

How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Dollar Shave Club and the Case of Subscription Ecommerce – Support, Shipping for Free Trial?

SaaS 111
article thumbnail

4 Ways Leaders Can Promote Inclusion In Teams

Vantage Circle

Applicants increasingly look to diversity metrics, especially younger Gen Z workers who are more concerned about the ethics of their employers. Metrics to consider include: Recruitment funnel performance (applicants, interviewees, which candidates dropped out at which stages). Promotions within the company. Retention and turnover.

article thumbnail

The Power User Curve: The best way to understand your most engaged users

Andrew Chen

In ecommerce marketplaces it’s power sellers, in ridesharing platforms it’s power riders, and in social networks it’s influencers. While DAU/MAU — dividing daily active users (DAUs) by monthly active users (MAUs or monthly actives) — is a common metric for measuring engagement, it has its shortcomings.

SaaS 111