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30 Key Ecommerce KPIs & Performance Metrics to Track

Help Scout Leadership

By tracking key ecommerce metrics and KPIs, you’ll cultivate a thriving business, enhance customer experiences, and propel growth. Read the full article

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7 Management Mistakes That Can Hamper Employee Productivity

Vantage Circle

But strategic thinking about productivity may become a lost art in the eCommerce world that works in a hyper-paced loop of promotions and product launches. When it comes to expanding your eCommerce business, boosting efficiency is a powerful tool. Mistake #1: Lacking regular one-on-ones about performance. Customer Support Experts.

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The red flags and magic numbers that investors look for in your startup’s metrics – 80 slide deck included!

Andrew Chen

As I learned from the best in the industry – in particular from the Paypal mafia who had employed a metrics-driven viral approach to build some of their most iconic companies – I started to write about what we’d now call growth. Thinking about new user experience, engagement metrics, and other important concepts.

Metrics 111
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Required reading for marketplace startups: The 20 best essays

Andrew Chen

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Andrei Brasovean (Accel) gives a comprehensive list of Marketplace metrics. Amazing, thoughtful preso. Must watch.

Metrics 110
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Conservation of Intent: The hidden reason why A/B tests aren’t as effective as they look

Andrew Chen

If you’re at a big company and another team publishes a test result, make sure you agree on the actual final metric you’re trying to impact – whether that’s revenue, highly engaged users, or something else. Be skeptical of internal results, but more importantly, external case studies too.

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How To (Actually) Calculate CAC

Andrew Chen

[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of gotchas. Dollar Shave Club and the Case of Subscription Ecommerce – Support, Shipping for Free Trial?

SaaS 111
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4 Ways Leaders Can Promote Inclusion In Teams

Vantage Circle

Applicants increasingly look to diversity metrics, especially younger Gen Z workers who are more concerned about the ethics of their employers. Metrics to consider include: Recruitment funnel performance (applicants, interviewees, which candidates dropped out at which stages). Promotions within the company. Retention and turnover.