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Unlocking Team Potential Through Leadership Alignment | Julie Williamson

Peter Winick

Julie is a trailblazer in connecting communication, design, strategy, sales, marketing, and service to drive sustainable growth. But like everyone’s going through digital transformation and everyone’s trying to figure out how to integrate AI. Julie shares her unconventional journey into thought leadership.

Marketing 279
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Translating Complex Ideas into Compelling Stories | Rhea Wessel

Peter Winick

Compelling content needs to lead the audience through a journey of transformation. If you need a strategy to bring your thought leadership to market, Thought Leadership Leverage can assist you! In addition, we can help you implement marketing, research, and sales. Digital is here to stay in. It’s massive.

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Customer Retention: CEOs Share Strategies

Chief Executive

CEOs have spent the last few years chasing suppliers, employees, price increases, digital transformation, health protocols and new customers. Speeding up automation/digital transformation” registered second, with 32 percent. But that to-do list left out one crucial priority: existing customers. Work with champions.

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HRM for a Blended Workforce: Gig HR

AIHR

Transcript: Rochelle Haynes: So I think gig HR, one of our biggest roles, is working on that mindset transformation. There’s an element of digital transformation in there. A big example we saw once was a marketing executive who was hired by a firm as a social media content manager or something, the role was of this nature.

Travel 52
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The Human Side of Thought Leadership Research | Manish Bahl

Peter Winick

An interview with Manish Bahl about merging traditional market research with human insights. Traditional market research focuses on what people are buying. To understand the best way to merge human insight with market data, I’ve invited Manish Bahl to join me for a conversation. Adding a human side to research data.

Marketing 246
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IT Can’t Be Slower than the Rest of the Business - SPONSOR CONTENT FROM IBM

Harvard Business Review

IBM has transformed itself many times since its inception in the late 19th century and is on a continuous journey of innovation and transformation to help clients win in their ever-changing markets. As you work with clients around the world, you know that digital transformation is on every leader’s mind.

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Great Digital Companies Build Great Recommendation Engines

Harvard Business Review

They treat recommendation engines more as e-commerce sales and marketing gimmicks — another feature to add to the site — than as crucial investments in virtuous cycle platforms. ” The robo-adviser recommender became template and test for the company’s digital transformation initiative.