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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 244
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Reaching Scale in Thought Leadership | Bill Sherman

Peter Winick

Our host, Bill Sherman, discusses reaching scale and the various methods you can use to increase your share of the market. When most hear the word scale they’ll think of a kitchen or bathroom scale – a tool for measuring. When it comes to thought leadership, what does “reaching scale” mean? Transcript.

Scaling 130
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Data Governance | Lauren Maffeo

Peter Winick

Lauren lays out how you can create data points from subject matter experts around key areas of data your company produces or ingests, such as Sales, Marketing, and Customer Data; each of which can then have sub-sets to provide even more structure. You cannot succeed in sales, marketing, or customer success without data.

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The Enterprise Thought Leadership Blueprint | Peter Winick and Bill Sherman

Peter Winick

Moving beyond theoretical discussions, Winick and Sherman explore the practicalities of scaling thought leadership within corporate landscapes. When scaling our thought leadership for the enterprise level don’t get fixated with the end-user. In addition, we can help you implement marketing, research, and sales.

Scaling 205
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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

Profit is more about strategy than sales alone. in revenue—not just from book sales but from lucrative add-ons like speaking engagements, consulting, and workshops. Revenue extends beyond book sales: For every $1 spent on a business book, authors generated $1.24 Authors don’t make money on book sales. We went deep.

ROI 284
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Mastering the Pitch: How to Capture Attention and Persuade with Purpose | Joanne Tombrakos

Peter Winick

It’s not just about making a sale—it’s about getting them to care. If you want to understand how those relationships can help ideas reach scale be sure to check out this video by Thought Leadership Leverage COO Bill Sherman. Transcript Bill Sherman But leadership is in many ways a sales process. Bill Sherman So. I like that.

Sales 262
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Moving from Corporate to Entrepreneur | Jennie Blumenthal

Peter Winick

In addition, we can help you implement marketing, research, and sales. Marketing, sales and service team for consumer markets, and she’s been published in the Journal, Condé Nast, Adweek, and we can go on and on, but it’d be more fun to just talk to her. Well, that’s definitely been my experience. Transcript.

Scaling 253