Remove Culture Change Remove Engineering Remove Sales
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Data Governance | Lauren Maffeo

Peter Winick

Lauren lays out how you can create data points from subject matter experts around key areas of data your company produces or ingests, such as Sales, Marketing, and Customer Data; each of which can then have sub-sets to provide even more structure. You cannot succeed in sales, marketing, or customer success without data.

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Bridging the Gap Between Academia and Industry in STEM | Dr. Amanda Diekman and Jayshree Seth

Peter Winick

In this episode, we dive into the often discussed but seldom addressed divide between academics and practitioners in the STEM (Science, Technology, Engineering, and Mathematics) field. In addition, we can help you implement marketing, research, and sales. But I grew up on the campus of an engineering institution.

Education 264
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Publishing and the Need for Community | John Jantsch & Andy Paul

Peter Winick

Andy Paul is the author of “Sell Without Selling Out,” Host of the “Sales Enablement Podcast with Andy Paul,” and is a Top 50 Global Sales Expert, consulting with the biggest businesses in the world. In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Marketing 189
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Best of 2022 | Art Kleiner, Dan Pontefract, and Stephen M. R. Covey

Peter Winick

In addition, we can help you implement marketing, research, and sales. They’re sort of like the engineer who’s releasing a new, you know, a new type of monitor or something, and get remote with like 50 different buttons on it because each one of those has a value and they love the value of it. Transcript.

KPI 130
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Space Dreams: Reality Check | Kelly and Zach Weinersmith

Peter Winick

There’s a lot of hard engineering just to get something on the surface. I think it was John Hubble who was a young engineer at NASA, who was the one who really pushed for what’s called lunar orbit rendezvous, which is what everyone knows is what they did on Apollo 11. So maybe you change culture that way.

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Don't Panic Series (Part 3): How can you change organizational culture through stories?

Agile42

All of these story types play an essential role in cultural change. Continuing with the Don't Panic series, Dave Sharrock and Melissa Boggs will provide examples for each story type and how they can be used to change the organizational culture. Click here: Don’t Panic Series (Part 1): What is culture?

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15 Skills Senior Leaders Must Master to Be Great Managers of Managers

Get Lighthouse

What made you decide to become a(n) [engineer/marketer/sales person/customer success/role]? The responsibilities and day-to-day for a manager are focused on people, meetings, and processes, while ICs are writing code, interviewing customers, updating designs, answering support tickets, and closing sales. Why/Why not?

Manager 132