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The Boeing Training & Flight Services division, a 1,500-employee group at The Boeing Company that serves 500 airline customers in over 90 countries, sought to accelerate growth by reorganizing around the customer. We knew we needed to change our culture to better serve the one reason we all exist — our customers.".
Based on our research, we suggest that CEOs eager to do more with less drive systemic changes across their entire organization — focusing their changemanagement efforts on three functions: R&D, marketing, and sales. Specifically, CEOs must: 1.) Challenge R&D teams to create "good enough" solutions.
The entrenched culture of the Department of Defense defeated attempts to change it. The Internal Revenue Service (IRS), however, was successful in transforming its bureaucracy. The IRS had two advantages: Congress provided a strong mandate for change (the U.S.
Of course the end goal of a transformation is to affect revenue, profitability, and investor value. Google is an expert at both creating new ventures and enabling them to grow; witness their recent reorganization into Alphabet to enable each of its major businesses to pursue their own potential (including Google and YouTube).
Based on our research, we suggest that CEOs eager to do more with less drive systemic changes across their entire organization — focusing their changemanagement efforts on three functions: R&D, marketing, and sales. Specifically, CEOs must: 1.) Challenge R&D teams to create "good enough" solutions.
Rather than do so, changingmanagers can cause good employees to decide to look for another job that will instantly give them that new responsibility or title they crave. Pick up where they left off. This is why no amount of perks (one of the key types of "maintenance factors") will ever keep your employees retained on their own.
It is a changemanagement challenge that can cause serious organizational issues if it is not properly addressed. When employees are lacking sufficient skills to keep quality high, the business can suffer in multiple ways, including loss of revenue, dissatisfied customers, and reputational damage.
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