Harvard Business Review

MARCH 23, 2015

They figure out how much the new computer system and software will cost and they compare that with the cash flow generated through efficiencies (assuming they know how to analyze returns based on cash flow). He then said to me, “So can you do an ROI analysis? The result was devastating: eBay had to take a $1.4

Cash Flow 14

Cash Flow ROI Manager Accounts 14

Harvard Business Review

JULY 25, 2017

Marketing ROI analysis can help answer those questions. What is Marketing ROI, and How Do Companies Use It? Marketing ROI is exactly what it sounds like: a way of measuring the return on investment from the amount a company spends on marketing. Marketing ROI is a straightforward return-on-investment calculation.

ROI 8

ROI Marketing Cash Flow Sales 8

Harvard Business Review

MARCH 21, 2012

We put our money in because we saw an opportunity to turn a struggling company around and secure a high ROI. Theorists predicted that such systems would help to create new cash flows and we are finding that this is the case. A group of us bought the company from the Armstrong Group in a buy-out in 2007. We did that.

Cash Flow 14

Cash Flow ROI Government Energy 14

Harvard Business Review

MARCH 17, 2016

Any time you propose a capital expenditure, you can be sure senior leaders will want to know what the return on investment (ROI) is. There are a variety of methods you can use to calculate ROI — net present value , payback, breakeven — and internal rate of return , or IRR.

Cash Flow 8

Cash Flow ROI Accounts Revenue 8

Harvard Business Review

SEPTEMBER 27, 2011

When the staff conversation turns to operating margins, cash flow, inventory, or revenue, does the CHRO tune out? Do you know the ROI you receive from investing in salaries, bonuses, or development? Can you answer yes to the following questions: Does HR add value to the business through workforce analytics?

Cash Flow 15

Cash Flow Human Resources Metrics SaaS 15

Harvard Business Review

JANUARY 18, 2016

Airbnb is an example of a win-win quality improvement: landlords realize more cash flow from their assets, and customers gain both better choice and lower costs in their travel lodging options. There is also immediate ROI for investments in basic services as population moves in, because they capture new revenues from new users.

Real Estate 14

Real Estate Cash Flow B2B ROI 14

Harvard Business Review

APRIL 4, 2016

There are people who disagree with that adage, of course, some saying that cash and cash flow are more important (and too often ignored). In the broadest sense, says Knight, “it’s the ultimate ROI” “It tells you what percentage of every dollar invested in the business was returned to you as profit.”

Assets 14

Assets Balance Sheet Cash Flow Banking 14

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. The opportunity is enormous. Get more for the money.

Benchmarking 9

Benchmarking Metrics Advertising ROI 9

Harvard Business Review

AUGUST 25, 2017

Perhaps you could study the prospect’s S-1 and their CEO’s letter to shareholders to develop an ROI proposition that is uniquely of interest to them. Encourage them to brainstorm new, more strategic ways of selling. Host an exclusive VIP dinner. Target your advertising on LinkedIn and Facebook with a greater degree of precision.

Sales 8

Sales Sales Cash Flow Compensation 8

Chief Executive

MARCH 3, 2023

For these critical customers, the overriding metric is the overall customer ROI, even if it means cross-subsidizing some money-losing inventory to meet the customer’s needs in order to retain and grow your relationship. Some products may well be very profitable, even though the overall customer ROI is negative. Profit drain customers.

Metrics 98

Metrics Cash Flow ROI Revenue 98

Chief Executive

JANUARY 31, 2023

We’ve sponsored some relatively high-profile athletes over the last couple of years, including [golfers] Bryson DeChambeau, Marc Leishman, Sophia Popov, Hudson Swafford and [tennis player] Jamie Murray, and that’s something we’re now evaluating the ROI on. The post A CEO Guide To Smarter Cost-Cutting appeared first on ChiefExecutive.net.

Cash Flow 97

Cash Flow Software Travel ROI 97