article thumbnail

AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations

UVA Darden

AI in Marketing: How Customer-Centric Companies Can Benefit from Data Privacy Regulations harnessv Thu, 05/09/2024 - 16:05 9 May 2024 Entrepreneurship & Innovation Gosia Glinska The latest advances in artificial intelligence offer companies unprecedented opportunities to become more customer centric.

article thumbnail

Understanding the 3 Types of Employee Engagement and How to Improve Them

Vantage Circle

With a Master's in Business Administration and over seven years of experience, he has developed expertise in diverse fields, including marketing, content creation, entrepreneurship, and human resources. This article is written by Nilotpal M Saharia , a Senior Content Specialist and HR Journalist at Vantage Circle.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Worried About Artificial Intelligence? You Aren’t Alone.

UVA Darden

The whole theme is around trust,” says Raj Venkatesan, professor of business administration at the University of Virginia’s Darden School of Business. As a marketing expert, he, like his colleagues, sees the importance of consumer adoption for this new technology to take off. For that to happen, trust is essential.

article thumbnail

When Machines Judge Unfairly, Do Humans Stop Caring?

UVA Darden

About the Expert Luca Cian Killgallon Ohio Art Associate Professor of Business Administration Cian’s area of marketing expertise encompasses consumer behavior and psychology, specifically as related to sensory marketing and social cognition. When Machines Judge Unfairly, Do Humans Stop Caring? University of Trieste; Ph.D.,

article thumbnail

Media and the Public’s Limited Advertising Attention Span

UVA Darden

Media and the Public’s Limited Advertising Attention Span burtonc Fri, 12/01/2023 - 13:11 1 December 2023 Marketing & Sales Strategic Marketing Advertisements used to be an inevitable companion to entertainment. And the industry still thrives; the average American consumes about six hours of media a day.

article thumbnail

Darden Ideas to Action: Most Read Stories of 2023

UVA Darden

Darden Ideas to Action: Most Read Stories of 2023 burtonc Fri, 01/05/2024 - 12:33 4 January 2024 Operations & Technology Business, Ethics & Society Modern Global Leadership Digital Transformation Business & Public Policy Global Economic Outlook Strategic Marketing Business Ethics Trends and predictions for the world and AI.

article thumbnail

5 STAGES OF AI MATURITY IN MARKETING: A BLUEPRINT FOR THE MARKETING REVOLUTION

UVA Darden

According to Venkatesan, co-author of The AI Marketing Canvas , Unilever’s case serves as an invaluable lesson for businesses worldwide. As technology and AI continue to advance, businesses are increasingly turning to data-driven marketing to gain deeper insights into customers.