article thumbnail

Scaling Ideas for Impact | Jennifer Dulski

Peter Winick

Using technology to take ideas to scale. An interview with Jennifer Dulski about taking ideas to scale through publishing, social media, and technology. Thought leaders are often torn between scale and depth. Scale allows you to reach a large audience, while depth allows you to have massive impact.

Scaling 281
article thumbnail

Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. Nick Grey Okay, So I made this book.

Scaling 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? The key takeaway?

ROI 272
article thumbnail

Making Impact on Your Business with a Book | Tamsen Webster

Peter Winick

Creating new lines of business by writing a thought leadership book. An interview with Tamsen Webster about writing a thought leadership book, and taking her ideas to scale. You’ve got big. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Scaling 244
article thumbnail

Making a Business Case with Your Book Proposal | Matt Holt

Peter Winick

Crafting a solid book proposal and business plan for going to scale. An interview with Matt Holt about best practices for book proposals and publishing. It is easier now than ever before to get a. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].

Scaling 241
article thumbnail

Spotting Ideas with the Potential for Scale | Ward Kampf

Peter Winick

An interview with Ward Kampf about vision, strategy, and execution for taking ideas to scale. So I’m looking forward to this conversation about how do you spot ideas, how do you identify which ones have potential and then help them to scale. I’ve done this out of my van and we think we can take this and scale it.

Scaling 283
article thumbnail

Elevating your brand with a book | Stacy Mayer

Peter Winick

The impact a book can have on your mission and message. An interview with Stacy Mayer about her new book and the effects it has had on her and her business. Stacy shares her writing journey, and talks about the impact the book has had since its publishing, elevating her credibility and ability to leverage her thought leadership.

Scaling 242