Eric Jacobsen Blog

SEPTEMBER 30, 2024

81% of leaders agree that they feel overwhelmed by the speed and scale of business disruption. 81% of leaders agree that they feel overwhelmed by the speed and scale of business disruption. Fortunately, Terence Mauri wrote his new book, The Upside of Disruption: The Path to Leading and Thriving in the Unknown.

Change Fatigue 64

Change Fatigue ROI Metrics Energy 64

Peter Winick

DECEMBER 1, 2022

This consultancy will byline an article on HBO or write a book, say smart things somewhere. And we had them speaking on behalf of the organization, and we had their name on the book. And you’ve got to be able to show the ROI from that. Check the box. Ten, 15 years ago, we made someone a rock star, right? On the road.

Marketing 237

Marketing Metrics Accounts Payable Media 237

High Scalability

OCTOBER 24, 2022

It will be impossible to properly set service prices at a level that will provide the ROI required by cloud providers, third party service providers, while minimizing costs for customers so they also can earn an adequate ROI. There's simply not enough room for everyone to get their piece of the pie.

Software 75

Software Fixed Costs ROI Implementation 75

AlignOrg

JANUARY 28, 2025

Collaboration and the Science Behind Letting Go Harvard Medical School professor and biomedical engineer Jeffrey Karp offers powerful insights about innovation in his book “ LIT: Life Ignition Tools.” For example, sometimes the visionary who brilliantly developed a project isn’t the best person to scale it.

Reorganization 52

Reorganization ROI Engineering Scaling 52

Get Lighthouse

DECEMBER 15, 2022

As McCord quotes in her book, companies that "fostered honest feedback and had more open communication" had a 270% better return on investment over a 10 year period than those that did not. She felt they were a huge waste of time with limited ROI. And the payoff? Can you afford to leave 270% of returns on the table? "If

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Manager A/B Testing Engineering Recruitment 98

Andrew Chen

JUNE 25, 2019

As the number of homes on Airbnb scaled from around 100,000 in 2012 to over 6 million today, I led teams tackling everything from supply growth, to guest booking conversion, to marketplace quality. Once you reach scale, fraud becomes a real issue. We then called these hosts to help them convert their requests into bookings.

Retention 48

Retention User Experience Travel Marketing 48

Harvard Business Review

APRIL 6, 2017

” The modern landscape for newspapers and books resulted from centuries of evolution, but “new media” hasn’t yet developed such strong brands and categories. The ebook identifies both vanity metrics, and metrics that content companies can try if the goal is to deliver long-term ROI.

Media 14

Media Scaling Metrics ROI 14

Peter Winick

DECEMBER 5, 2022

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Transcript.

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ROI Marketing Engineering Sales 225

Walk Me

MARCH 21, 2024

But don’t forget that IT has been a part of corporate learning strategies for decades, as the first-of-its-kind 2003 book Preparing Learners for e-Learning testifies. The larger systems of in-app guidance (like DAPs) are most effective in mid-to large-scale organizations. Who’s it for?

Implementation 52

Implementation Onboarding Compliance Software 52

Vantage Circle

SEPTEMBER 16, 2021

Suppose you've outgrown your start-up phase and are ready to scale up your business, so it can support a larger team. These phantom shares are credited to the company's books. It's common for start-up entrepreneurs to look at other companies in similar industries and try to mimic the success they've had. Common FAQs.

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Benefits Cash Flow Compensation Sales 52

15Five

MARCH 14, 2023

One of the things that I really resonated with that you talk about, and I have a book called Lead Like a Human, and you have this phrase that you use called being unapologetically human. And I think it’s a business value that has a real ROI to it. And I’ve been very fortunate to work for some really amazing brands.

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Benefits Manager Assets Banking 98

Chris LoCutro

MAY 21, 2024

When I was younger in the nineties, I mean, it was a stretch to be a, a, a 10 on the C scale. It's a great book by Bob Buford that came out decades ago called Halftime. I completely resonate with the concept of ROI on my time, ROI, on my finances, ROI, on my, my resources. I just was not a detailed person.

ROI 40

ROI Sales Sales Accounts 40

Peter Winick

FEBRUARY 8, 2024

In today’s podcast, Eric shares insights from his best-selling book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” and his second book, “The AI Playbook.” He’s the executive editor of the Machine Learning Times, and he wrote the bestselling book.

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Operations Media Marketing Scaling 342

Harvard Business Review

OCTOBER 3, 2014

Nick readily grasps the value in testing his ideas before asking for any full-scale operation. Individual entrepreneurs only need to persuade a few empowered parties that their ideas “can be financially successful; that the newspaper or magazine or book or other venture will be profitable.”

ROI 15

ROI Operations Accounts Manager 15

Harvard Business Review

SEPTEMBER 25, 2018

The experts I interviewed for my book — ranging from influencer relations executives to senior marketers to external agency leads — recommended global-local as the best of these three options. And a fully local approach would mean that local teams cannot benefit from experience gained from other markets or economies of scale.

B2B 13

B2B Media B2C Education 13

Harvard Business Review

JULY 31, 2017

The top-performing decile of companies achieves revenue growth that is eight percentage points higher than the industry average and a digital ROI that is 10 times that of the bottom decile companies. Accor, which is opening its online booking platform to independent hotels offers a good case. Insight Center.

Digital Transformation 8

Digital Transformation Revenue ROI Scaling 8

Harvard Business Review

MARCH 19, 2013

I think it's because comp sci students are encouraged to play, whereas stats majors it's, "here's your rule book, now make things." We'll scale them back, but that's often good, like taking off earrings but making sure you're still well dressed. I don't think that's the good model for making better visualization.

ROI 10

ROI Benefits Scaling Accounts 10

Peter Winick

FEBRUARY 25, 2025

The very quick ROI that we’ve seen in the past. Is there a book on your shelf or one that you recommend to others? Dr. Nada Sanders That is a great question, and I can’t answer that only because there are multiple books and many of them come out of philosophy, actually. And if so, what and why? And it makes me think.

Engineering 148

Engineering ROI Inclusion Government 148

Get Lighthouse

JUNE 14, 2022

In his book High Output Management , Andy Grove describes task-relevant maturity as: " How often you monitor should not be based on what you believe your subordinate can do in general, but on his experience with a specific task and his prior performance with it – his task-relevant maturity.as 4) Coach and develop them.

Manager 139

Manager ROI Benefits Scaling 139

AIHR

SEPTEMBER 30, 2021

And then the digital allows you to scale that hyper-personalization to massive so in a way it when it all comes together. The opportunity is really that you can impact intent, you don’t have to just give insights and then leverage for you to place insights, you can help design experiences, and you can help the scale of experiences.

KPI 52

KPI Scaling Implementation Digital Transformation 52

Peter Winick

DECEMBER 2, 2024

From Books to Bots: A New Era in Thought Leadership Ruth King, the Profit & Wealth Guru, shares how she turned decades of small business financial expertise into best-selling books and a groundbreaking AI tool. Writing books became the answer. As technology advanced, Ruth embraced AI to scale her impact.

Media 296

Media Small Business Balance Sheet Scaling 296

Andrew Chen

MAY 28, 2019

As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms. per short, serialized book chapter, or anywhere from $10 to $45 for paid audio courses. There are now over 700K free podcasts available and thousands more launching each week.

Advertising 93

Advertising Revenue Media Marketing 93

Mind Tools Leadership

NOVEMBER 8, 2021

In his book “On the Origin of Species,” Charles Darwin said that it’s not the strongest or the most intelligent species that survive, but rather the ones that adapt to change the quickest. When impact scales, so does income… both are welcome, and both support a sustainable and reinforced growth.

Transportation 52

Transportation Succession Planning Scaling Media 52

Peter Winick

APRIL 10, 2025

Strategies every CEO should embrace to maximize thought leadership ROI Today, we explore why investing in your personal brand and strategically targeting micro-media can outperform broad-based PR and vanity metrics. Start cultivating your brand nowwell ahead of your next big milestoneto build trust, visibility, and credibility at scale.

Media 164

Media B2B Metrics Assets 164

Peter Winick

JANUARY 20, 2025

Today on Leveraging Thought Leadership, Laurence Minsky shares how a simple question about advertising portfolios led to a book deal for his first book: How to Succeed in Advertising When All You Have is Talent, that transformed his professional path. That book launched both his advertising career and an unexpected path into academia.

Advertising 164

Advertising Marketing Media ROI 164

Peter Winick

MARCH 24, 2025

Bill Sherman So one of the things that I want to start exploring with you is writing a book and then rewriting. But before we go there, I want to ask you the question, who did you write for initially, and what was the book? Bill Sherman So you then talked about having to rewrite that book for a different audience.

Education 164

Education ROI Media Accounts 164

Andrew Chen

MAY 28, 2019

As new tech platforms hit scale, we on the consumer team have been closely watching the future of media and the technology driving it — in all forms. per short, serialized book chapter, or anywhere from $10 to $45 for paid audio courses. There are now over 700K free podcasts available and thousands more launching each week.

Advertising 40

Advertising Revenue Media Marketing 40

15Five

APRIL 4, 2025

Measuring HRs ROI: Data is king, and HR will see more pressure to show how each initiative benefits the organization as a whole. Equipping people leaders with the skills they need to drive engagement, performance, and retention at scale has a massive impact on the companys bottom line. Book a demo here.

Administration 52

Administration Human Resources Employee Engagement Retention 52

AIHR

MARCH 28, 2025

Different roles are organized into salary scales with bands and grades with maximum reward levels. Since its typically managed through finance or travel booking systems, it usually sits outside the HRIS and needs to be pulled in separately for analysis. Other related terms are job grading and job leveling.

Human Resource Information Systems (HRIS) 96

Human Resource Information Systems (HRIS) Compliance Benchmarking Recruitment 96

AlignOrg

JANUARY 28, 2025

Collaboration and the Science Behind Letting Go Harvard Medical School professor and biomedical engineer Jeffrey Karp offers powerful insights about innovation in his book “ LIT: Life Ignition Tools.” For example, sometimes the visionary who brilliantly developed a project isn’t the best person to scale it.

Reorganization 59

Reorganization ROI Engineering Scaling 59

AIHR

NOVEMBER 1, 2024

Businesses can adapt, grow, and scale efficiently without being affected by issues such as talent gaps. Transparency can also include sharing metrics like pay scales, performance measures, or market insights that help employees feel more connected to the company’s overall journey.

Human Resources 98

Human Resources Compensation Employee Engagement Human Resource Information Systems (HRIS) 98

Chris LoCutro

DECEMBER 12, 2023

And so then we went and googled the answers to find the books that it came from. And then it gave us step by step instructions on how to open the image in Photoshop and change the scaling and stuff of it. And so that's huge ROI. And it did. And I was like, well, we've got the answer. Now we got to find the reference.

Small Business 59

Small Business Media Operations Implementation 59

Peter Winick

MAY 19, 2025

Bill Sherman Yeah, so the reason we’re recording this time is you have a book coming out as we’re preparing for launch for you on a human centered marketing. Ashley Faus Book and what’s your thesis. And the subtitle of the book is how to connect with audiences in the age of AI. Tell us about that.

Marketing 164

Marketing Media Sales Sales 164

AIHR

NOVEMBER 22, 2024

Customers rate their satisfaction with the service or support that an employee provides, often on a scale (e.g., Human capital ROI The human capital ROI is a performance metric that assesses the value of human capital (i.e., This approach is popularized by Jac Fitz-enz in his book The ROI of Human Capital.

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Metrics Revenue Sales Sales 98

Peter Winick

JANUARY 4, 2024

Jenna Fisher is the Co-lead of Global Financial Officer Practice at Russell Reynolds Associates and a Wall Street Journal bestselling author with a new book To the Top: How Women in Corporate Leadership Are Rewriting the Rules for Success. She just wrote a book called To the Top. Everything rises and falls with leadership.

Diversity 164

Diversity Recruitment Inclusion ROI 164

Peter Winick

JANUARY 2, 2025

From managing with authenticity to building lasting influence, this episode distills the years most impactful lessons for authors, speakers, and leaders looking to scale their ideas. Kate Bravery dives into the future of work with insights from her book Work Different. It’s a good book. A pleasure to have you on, Kim.

ROI 164

ROI Marketing Scaling Manager 164