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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? The key takeaway?

ROI 275
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Lead with Empathy, Speak with Candor | Kim Scott

Peter Winick

I read a lot of books that that great writers have written and one that now I can’t even remember who it was. But he said, Why don’t you write a book about management? And so I wrote the book, but I didn’t even think I would sell Radical Candor. I don’t scale. Writing is nonfiction writing.

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Scaling Leadership: Making Coaching Accessible at Every Level | Kristin Lytle

Peter Winick

It’s X number of revenue, X dollars of revenue times a unit of time or something. Because what we know first and foremost is, yes, we can scale, yes, and in those sorts of things. I would love it if I could read a book on fitness and be able to run a marathon. So that’s a practice and a practice.

Scaling 287
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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. Nick Grey Okay, So I made this book.

Scaling 130
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. Winston has worked in both sales and marketing in the past, and now focuses on revenue alignment, and using thought leadership to bring sales and marketing together as a single, unified force. Contact us for more information.

Sales 244
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Moving from Corporate to Entrepreneur | Jennie Blumenthal

Peter Winick

And then it evolved to a company in a book and adding 300 other women’s stories to the fold as I went. So doing that with a group of women that were growing from 1000000 to 3 and then and starting my own business, very different scale, very different perspective on how much you should lean into some of the risk. It’s okay.

Scaling 249
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The Ghostwriter’s Blueprint for Success | Phil Simon

Peter Winick

He explains his dual role as both a creator and coach, helping others craft their books and platforms while avoiding common pitfalls. He discusses innovative business models that leverage the credibility of a published book, including bespoke versions for corporate clients, custom training, and webinars. It became my first book.