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How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? The key takeaway?
Learning to understand how marketing, sales, and thought leadership can work together to create greater success. An interview with Winston Henderson about revenue alignment; what it looks like, and how to achieve it. In addition, we can help you implement marketing, research, and sales. Contact us for more information.
Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.
For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products.
AJ Marsden, an organizational psychologist and statistician, Josh Bernoff, author of Build a Better Business Book , Marissa Eigenbrood, President of Smith Publicity, Inc., They discuss the findings of their recent research into the Return on Investment of publishing a business book. And we realize there isn’t any.
Edinger , author of the new book, The Growth Leader. Growth is a leadership issue, not a sales issue,” he adds. His book explains why that is true. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership.
Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work?
His fifth book Work-Life Bloom: How to Nurture a Team that Flourishes will be released in November of 2023. As an author much has changed over the ten years since his first book was published. In addition, we can help you implement marketing, research, and sales. One is the fifth book. Contact us for more information.
She shares the six principles found in her book that can be worked on to better our own use of inclusive language. In addition, we can help you implement marketing, research, and sales. Dr. Wertheim is launching her book, The Inclusive Language Field Guide. That’s actually throughout my book.
While the original driver for the role was to grow relationships and increase revenue, the customer success specialist job description has changed quite a bit since then. Assist the sales team in driving and managing renewals. Proven track record of expansion and product adoption within your book of business.
Simon is also the author of several books, including, There is No F in Sales: A Book About Selling in Every Market Condition and Equanimity: The Diary of a CEO in Crisis. We start our conversation by talking about Simon’s first book, There is No F in Sales, which shines a light on his years of sales experience.
Practical Advice for Thriving in Today’s Leadership Landscape A conversation with Dr. Pradeepkumar Sacitharan about resilience, setting historic goals, and how everything is a sales game. In addition, we can help you implement marketing, research, and sales. Dropped out of high school at 16, and I just done sales.
Building a roadmap from book to community. Now that publishing is easier and openly available, we see more books hitting the market than ever before. With that in mind, how can you elevate your book and create a roadmap that leads clients to you and your offerings? Publishing is only the beginning of an author’s work!
In a few months I'll post my top (favorite) books for leaders that were published in this year. AMA Business Boot Camp The way of the SEAL Becoming a Better Boss Leadership Conversations And, my favorite from last year (2012) in case you haven't read this book: Lead with a Story What is your favorite book for leaders from this year, 2015 ?
Source: Take Your Thought Leadership to the Next Level – All Things Book Marketing Podcast – Smith Publicity, Inc. His clients come from a diverse set of backgrounds and specialties.
She’s a consultant, keynote speaker, and author of multiple books including her newest: The Long Game: How to Be a Long-Term Thinker in a Short-Term World. Lastly, Dorie discusses her newest book, and how publishing can add to your thought leadership movement. In addition, we can help you implement marketing, research, and sales.
Perhaps not surprisingly, Costco’s pay-in-advance model has funded very rapid growth over its less than 40-year history, surpassing the $100 billion mark in revenue in 2013 and $150 billion in 2019. He would put down the cash required to get the parts and inventory to make the computers, and then wait for customer sales.
On December 1 I''ll announce my vote for the best new leadership book of 2014. In the meantime, here''s a look back at my my top (favorite) books for leaders that were published in 2013. Stay tuned. It''s a great one. Each provides timely, practical and valuable tips, techniques and tools for how to become a more effective leader.
I recently had the pleasure of exploring this issue while speaking at the Intelligence Leadership Forum (ILF), led by Liam Fahey — who literally wrote the book (well, actually, eight books) on the subject of insights. Why is it that the best run companies often have the hardest time growing?
If over time a leader can increase his or her capacity–produce more results in a given period of time–they will not only succeed but potentially free up time to pursue new projects and revenue streams. In my book, Always Win , I suggest “first ask who before how.” Knowledge is information understood.
Getting the most out of your book as an entrepreneur. An interview with Stephanie Chandler about creating a marketing plan for your book and developing additional connected products. Ever thought about writing a book to support your thought leadership? Social media isn’t a great way to sell books.
A successful sales force transformation can mean increased revenue, increased sales productivity, and reduced cost of sales. But, up to seventy-five percent of attempted transformations fail, according to the authors of the new book, 7 Steps To Sales Transformation - Driving Sustainable Change In Your Organization.
This book gives Gene’s experienced tips for life, job search, career, and personal finances, while adding Courtney’s comments to give her perspective as a teacher and mother, and the understanding of the younger generation. The passion to help others with the book extends beyond the hope that people can learn a thing or two from it.
He explains his dual role as both a creator and coach, helping others craft their books and platforms while avoiding common pitfalls. He discusses innovative business models that leverage the credibility of a published book, including bespoke versions for corporate clients, custom training, and webinars. It became my first book.
In addition, we can help you implement marketing, research, and sales. Marketing, sales and service team for consumer markets, and she’s been published in the Journal, Condé Nast, Adweek, and we can go on and on, but it’d be more fun to just talk to her. How much do you bet on the revenue coming? Transcript.
Unless you are writing a book with a co-author or ghostwriter, it probably feels like a very lonely task. This group helps authors and publishers bridge the gap to bring better books to market. Don’t be afraid to reach out to established authors who have published books in your area of expertise. Contact us for more information.
Here is a new book I imagine nearly everyone will benefit from. It's both a self-help book and a book for leaders who want to lead with positivity. At the core of the book is a thirteen-week negativity fast, during which you’ll progressively eliminate sources of negativity in your life for 90 days.
While there isn’t a one-size-fits-all rule book for rolling out a successful DEI program to your company, you can begin your journey by learning what DEI truly is and understanding the value it can bring to your company. This fosters higher degrees of engagement, productivity, and innovation that contribute to increased revenue.
A successful sales force transformation can mean increased revenue, increased sales productivity, and reduced cost of sales. But, up to seventy-five percent of attempted transformations fail, according to the authors of the book, 7 Steps To Sales Transformation - Driving Sustainable Change In Your Organization.
Because, in his new book, McBean, a successful businessman with four decades of ownership experience, explains the essential Seven Facts of Business Life and the Five Levels of Business Success. Thanks to the book publisher for sending me an advance copy of the book.
The impact a book can have, even after years on the market. An interview with Katie Anderson about publishing a thought leadership book and the effects it has had on her business after three years. Publishers often look at books as seasonal, but an author needs to look at their book as a long term investment.
A successful sales force transformation can mean increased revenue, increased sales productivity, and reduced cost of sales. But, up to seventy-five percent of attempted transformations fail, according to the authors of the book, 7 Steps To Sales Transformation - Driving Sustainable Change In Your Organization.
An interview with Michael McFall about how his books became the manual for franchise hopefuls. He is also the author of Grind: A No-B t Approach to Take Your Business from Concept to Cash Flow and has a second book coming soon, entitled: Grow: Take Your Business from Chaos to Calm. Revenue generation is the guiding principle.
In recent work with a retail sales and service provider, all customer service calls came into one central reception forum, prioritizing on a first-come, first-served basis. A whopping 69 percent of revenue came from 40 customers (less than 1 percent of the customer base). Case Study: Why All Customers Are Not of Equal Importance.
Align sales and service goals. Providing great service can enhance a sales experience for a customer and help grow someone’s book of business, but it doesn’t always align the best with selling. They won’t be caught off guard, and you’ll be empowered to make those choices without fear of upsetting them.
Often, companies have driving revenue as North Star Metric, or acquiring new customers. How do we improve sales results with Growth Hacking? Achieving this type of results using these techniques, are only possible with the sales process improvement. Getting insights from the sales team should be a part of the process.
If you are a leader of work-from-home employees, share the new book, There's No Place Like Working From Home , with them. Author Elaine Quinn wrote the book after working as a consultant for 10 years with small business owners who struggled with organization, time management, workflow processes, productivity and related challenges.
Yet you may be overlooking a resource you probably think of only in conjunction with a sale: an investment banker. Buyers will want your contracts with clients to be longer term so that there is more continuity to your revenue. Of course, this information will be essential when the time comes to put the company up for sale.
Here, in no particular order, are my top (favorite) books for leaders that were published in 2013. AMA Business Boot Camp The way of the SEAL Becoming a Better Boss Leadership Conversations And, my favorite from last year (2012) in case you haven''t read this book: Lead with a Story What is your favorite book for leaders from this year ?
For instance, Uber aspires to have zero contact with its customers other than through its digital self-service bookings. For example, making it clear which problems cause the highest rates of customer contact (and run up costs) provides greater clarity than asking all departments to pitch in and “boost revenue.”.
While another organization named Kenco increased its bottom-line sales margin by 45%. The team morale improves, and everyone becomes more engaged and motivated to achieve their sales goals. It’s a type of performance leaderboard specifically made for your sales team. Thus leading to better performance.
In his work at pricing consultancy Simon-Kucher & Partners, Echter has become the go-to guy for many CEOs, CFOs and boards as they struggled to make sense of how they were selling and for how much as we moved from the era of growth and revenue at any cost to a refocus on cash and profitability.
Here is a new book I imagine nearly everyone will benefit from. At the core of the book is a thirteen-week negativity fast, during which you’ll progressively eliminate sources of negativity in your life for 90 days. Iannarino has twenty years of experience selling and leading sales forces in the staffing industry.
On December 6 , I'll announce my vote for the best new leadership book of 2015. In the meantime, here's a look back at my my top (favorite) books for leaders that were published two years ago in 2013. Stay tuned. It's a great one. Each is still a a useful read for leaders!
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