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Growth Is A Leadership Issue, Not A Sales Issue

Eric Jacobson

Edinger , author of the new book, The Growth Leader. Growth is a leadership issue, not a sales issue,” he adds. His book explains why that is true. And why the relationship that executives and leaders have with the sales organization is among the most important elements of growth leadership.

Sales 103
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 244
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How To Build Lasting Customer Relationships Using The Triple Fit Strategy

Eric Jacobson

“It’s time for companies to rethink their growth logic and strategy,” according to Christoph Senn and Mehak Gandhi , authors of the new book, Triple Fit Strategy: How To Build Lasting Customer Relationships And Boost Growth. What the customers want is the commitment of and access to the supplier’s total operation. They want partners.”

Sales 65
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Chief Executive Magazine’s CEO Readers List Their 10 Favorite Business Books Of All Time 

Chief Executive

To help you prepare for whatever’s coming next, take a breath over the holiday, or at least nail down some last-minute shopping for your team, we compiled a list of the 10 best business books with the help of the CEO community nationwide. . Sales/Marketing . Operations . Haven’t read some of them? Tis the season: .

Sales 98
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Unleashing Predictive Power| Eric Siegel

Peter Winick

In today’s podcast, Eric shares insights from his best-selling book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” and his second book, “The AI Playbook.” In addition, we can help you implement marketing, research, and sales. Contact us for more information.

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Lighthouse Leadership Weekly #93: The Power of "Crawl, Walk, Run," a New Book of the Month, and more.

Get Lighthouse

In today’s edition, we cover a favorite 3-word concept I love to use, share our latest Book of the Month which is great for work and home use, and have a special announcement for those of you who care about legal things. If you've ever bought Lighthouse Lessons for a large group, you know I use this phrase often in the sales process.