Remove Book Remove Implementation Remove Scaling
article thumbnail

Scaling Ideas for Impact | Jennifer Dulski

Peter Winick

Using technology to take ideas to scale. An interview with Jennifer Dulski about taking ideas to scale through publishing, social media, and technology. Thought leaders are often torn between scale and depth. Scale allows you to reach a large audience, while depth allows you to have massive impact.

Scaling 281
article thumbnail

Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work?

Scaling 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Spotting Ideas with the Potential for Scale | Ward Kampf

Peter Winick

An interview with Ward Kampf about vision, strategy, and execution for taking ideas to scale. In addition, we can help you implement marketing, research, and sales. So I’m looking forward to this conversation about how do you spot ideas, how do you identify which ones have potential and then help them to scale.

Scaling 283
article thumbnail

Elevating your brand with a book | Stacy Mayer

Peter Winick

The impact a book can have on your mission and message. An interview with Stacy Mayer about her new book and the effects it has had on her and her business. Stacy shares her writing journey, and talks about the impact the book has had since its publishing, elevating her credibility and ability to leverage her thought leadership.

Scaling 242
article thumbnail

Reaching Scale in Thought Leadership | Bill Sherman

Peter Winick

Our host, Bill Sherman, discusses reaching scale and the various methods you can use to increase your share of the market. When most hear the word scale they’ll think of a kitchen or bathroom scale – a tool for measuring. When it comes to thought leadership, what does “reaching scale” mean? Transcript.

Scaling 130
article thumbnail

How to Effectively Publish and Monetize Your Book | Michelle Gladieux

Peter Winick

An honest appraisal of how hard it is to market a book. An interview with Michelle Gladieux about finding her audience and getting her book into their hands. Michelle’s first book is Communicate with Courage: Taking Risks to Overcome the Four Hidden Challenges. So the book is fairly recent, came out about six months ago.

Marketing 130
article thumbnail

Five Strategies To Help Scaling Companies Overcome HR Hurdles

Chief Executive

While it’s long been true that fast-growth firms face extraordinary enterprise-wide challenges as they scale, the ongoing upheaval in the labor market has sharpened the focus of senior leaders on one particular business function, human resources. Best of all, they can put several of them into practice with modest investments and adjustments.

Scaling 98