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Writing a Better Business Book | Josh Bernoff

Peter Winick

Tips for planning, writing, and promoting a business book. An interview with Josh Bernoff about getting your book on the shelf and discovering what success means to you. A lot of thought leaders have authored books, eager to get their insights out into the world. You must understand the needs of your book to find the right fit.

Marketing 280
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From Basketball to Books | Owen Sammarone

Peter Winick

An interview with Owen Sammarone about moving from basketball coach to book influencer. So going from college basketball coach to book influencer might not seem that odd. In addition, we can help you implement marketing, research, and sales. Give me like, how did this book thing happen? This is Peter Winick.

Media 292
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Implementing niche solutions at scale | Urvashi Bhatnagar

Peter Winick

Putting scientific solutions into a book for the general audience. She is also the co-author of The Sustainability Scorecard: How to Implement and Profit from Unexpected Solutions. With a better understanding of the issues, they proceeded to write a book that would make a big impact in both chemistry and management. Transcript.

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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 244
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Elevating your brand with a book | Stacy Mayer

Peter Winick

The impact a book can have on your mission and message. An interview with Stacy Mayer about her new book and the effects it has had on her and her business. Stacy shares her writing journey, and talks about the impact the book has had since its publishing, elevating her credibility and ability to leverage her thought leadership.

Scaling 242
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2 Key Strategies To Help You Navigate Today’s Complex Sales Market

Growth Institute

As a business leader managing sales, you’re probably doing most things right. You’re presenting outstanding services to help your customers implement and succeed with those solutions. When making a complex sale, if you focus only on presenting and managing solutions, you’re assuming that your customer already understands their problem.

Sales 130