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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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21 HR Books Every HR Professional Should Read in 2024

AIHR

In this article, we list 21 must-read HR books that will help you do your job better – whether you’re a seasoned HR practitioner or just getting started in the field. It is arguably one of the most-read study books when it comes to HR. In its 18 chapters, the book examines the key aspects of HR. Let’s dive in.

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First Look: Leadership Books for September 2022

Michael McKinney

H ERE'S A LOOK at some of the best leadership books to be released in September 2022. In the book, you’ll find examples of how stellar leadership can be found anywhere and everywhere—and in anyone—and discover new strategies for implementing the latest leadership techniques in a culturally and demographically diverse workforce.

ROI 111
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Debbie Laskey On Social Media, Brand Audits And Leadership Books

Eric Jacobsen Blog

However, social media can be an effective marketing tool when it is designed and implemented in alignment with an overall marketing plan which includes traditional marketing (brand marketing, collateral, advertising, PR, digital and mobile marketing, etc.). Third, there is the "social media ROI" mistake. Question 2. Question 3.

Media 69
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The Breakthrough Manifesto | Kim Christfort

Peter Winick

This was the catalyst for Kim’s book The Breakthrough Manifesto which acts as a field guide for leaders and organizations to act, join the movement, and achieve breakthroughs that can fundamentally shift the way an organization thinks and operates. In addition, we can help you implement marketing, research, and sales. So welcome, Kim.

Metrics 287
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How To Show The Value Of Your Work

Eric Jacobsen Blog

Today brings a new book and step-by-step guide for specialists, professionals, managers and independent contracts who want to achieve success in their work. Specifically, the book teaches how to demonstrate the value of your initiatives, using a simplified version of the ROI Methodology. Patricia Pulliam Phillips and Jack J.

ROI 89
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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

In addition, we can help you implement marketing, research, and sales. So one is a dummies book and one is a not dummies book. So there’s only two types of books in the world. There’s Dummies books and not-Dummies books. Contact us for more information. Transcript. This is Peter Winick.

Marketing 246