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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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How To Build Lasting Customer Relationships Using The Triple Fit Strategy

Eric Jacobson

“It’s time for companies to rethink their growth logic and strategy,” according to Christoph Senn and Mehak Gandhi , authors of the new book, Triple Fit Strategy: How To Build Lasting Customer Relationships And Boost Growth. What the customers want is the commitment of and access to the supplier’s total operation. They want partners.”

Sales 65
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Unleashing Predictive Power| Eric Siegel

Peter Winick

In today’s podcast, Eric shares insights from his best-selling book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” and his second book, “The AI Playbook.” In addition, we can help you implement marketing, research, and sales. Contact us for more information.

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First Look: Leadership Books for September 2023

Michael McKinney

H ERE'S A LOOK at some of the best leadership books to be released in September 2023 curated just for you. Drawing on modern science, ancient wisdom, and daily practice, Stulberg offers concrete principles for developing a mindset called rugged flexibility, along with habits and practices to implement it.

Energy 77
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Review of Product Development Books

Mike Griffiths

As software becomes more critical to business operations and product offerings we are seeing that software projects do not end. This is where product development books can help.   Then when I recently read a third book about product development shift I thought it could be useful to review some of the books in the market.

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The Innovative Leader: Building Systems for Lasting Innovation | Steve Wunker

Peter Winick

In this episode of Leveraging Thought Leadership, host Bill Sherman engages with Steve Wunker, Managing Director of New Market Advisors and co-author of the groundbreaking book The Innovative Leader: Step-By-Step Lessons from Top Innovators for You and Your Organization.

Marketing 255
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All You Need To Know About Casual Friday: Its Benefits And Implementation

Vantage Circle

This was called "Operation Liberation," as they said it would free people from having to wear suits in the Hawaiian heat. Implementing a casual work day can help break the monotony and make work more fun. These organizations may implement a dress-down season to make employees more comfortable. Trust building.