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Writing a Better Business Book | Josh Bernoff

Peter Winick

Tips for planning, writing, and promoting a business book. An interview with Josh Bernoff about getting your book on the shelf and discovering what success means to you. A lot of thought leaders have authored books, eager to get their insights out into the world. You must understand the needs of your book to find the right fit.

Marketing 280
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From Basketball to Books | Owen Sammarone

Peter Winick

An interview with Owen Sammarone about moving from basketball coach to book influencer. So going from college basketball coach to book influencer might not seem that odd. In addition, we can help you implement marketing, research, and sales. Give me like, how did this book thing happen? IT could become a business model.

Media 292
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Change Implementation Team: What it is and why you need one

Wendy Hirsch

Key Points: Embedding organizational change successfully often requires the efforts of a dedicated implementation team. The change implementation team should have a well-defined mandate focused solely on successfully executing a specific change. Implementation teams can be structured in various ways.

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First Look: Leadership Books for June 2024

Michael McKinney

H ERE'S A LOOK at some of the best leadership books to be released in June 2024 curated just for you. Now, in this timely and riveting new book, Silver investigates “the River,” the community of like-minded people whose mastery of risk allows them to shape—and dominate—so much of modern life.

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Taking a Book to Scale | Nick Gray

Peter Winick

Creating diverse products from a book to reach scale. An interview with Nick Gray about the steps required to take his book from the consumer market to the enterprise market. It’s hard to create a successful strategy to take a book beyond the consumer market. What can you do to ensure the success of your work?

Scaling 130
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What is Continuous Performance Management?

15Five

Traditional performance management has long been a top-down process, where employees would meet with their manager one to four times a year. This mostly involved managers talking “ at them” about their strengths, weaknesses, and where they needed to improve before the next review. So why continuous performance management?