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The Real Profit Behind Business Books: Key Findings from 350+ Authors

Peter Winick

How Thought Leaders Turn Books into Revenue Powerhouses with Speaking and Consulting Peter Winick and Bill Sherman sit down to discuss some of the intriguing findings from the Book ROI study they’ve been involved in for the last several months. What’s the ROI of a business book? The key takeaway?

ROI 272
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Writing a Better Business Book | Josh Bernoff

Peter Winick

Tips for planning, writing, and promoting a business book. An interview with Josh Bernoff about getting your book on the shelf and discovering what success means to you. A lot of thought leaders have authored books, eager to get their insights out into the world. You must understand the needs of your book to find the right fit.

Marketing 280
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From Basketball to Books | Owen Sammarone

Peter Winick

An interview with Owen Sammarone about moving from basketball coach to book influencer. So going from college basketball coach to book influencer might not seem that odd. Give me like, how did this book thing happen? Most people are like, how do you go from basketball to books? Still, the map to get there is fascinating!

Media 292
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Best New Leadership Book Of 2024

Eric Jacobson

Each year, after reading dozens of leadership books I select my pick for “best new leadership book” of the year. For 2024, that book is, Be The Unicorn: Data-driven Habits That Separate The Best Leaders From The Rest , by William Vanderbloemen (founder and CEO of Vanderbloemen Search Group).

Assets 77
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Your book is not your business!

Peter Winick

I’m the founder and CEO at Thought Leadership Leverage, and here’s the idea I’d like to share with you today: your book is not your business. If the line item on the P&L is for the book, the answer is typically yes. The post Your book is not your business! What do I mean by this? They’re separate.

Metrics 254
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Elevating your brand with a book | Stacy Mayer

Peter Winick

The impact a book can have on your mission and message. An interview with Stacy Mayer about her new book and the effects it has had on her and her business. Stacy shares her writing journey, and talks about the impact the book has had since its publishing, elevating her credibility and ability to leverage her thought leadership.

Scaling 242