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Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt

Peter Winick

An interview with Steve Watt about enabling sales and thought leaders for the long game. Not every sales person can or should be a thought leader, but they can always be a spokesman for the org’s thought leadership content. In addition, we can help you implement marketing, research, and sales.

Sales 240
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Unlocking the ROI for Non-Fiction Authors

Peter Winick

While many expect the sales of the book to account for much of their profit, we learn how using the book as a key part of a platform and gateway to other parts of the business is where real impact can be found. More questions will be asked and answered in the white paper that will be released in September as we continue to pour over the data.

ROI 49
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Culture as a Strategic Tool | Clint Tripodi

Peter Winick

In addition, we can help you implement marketing, research, and sales. Clint Tripodi Yeah, well, first of all, it starts with the producer sales education to really understand the prospects business, right? Clint Tripodi Yeah, we’re rare live white papers. We routinely produce white papers.

Insurance 304
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The Power of Investing in People | Zoe Bermant

Peter Winick

Thought leadership is about creating a human aspect within a business relationship; moving interactions beyond data and white papers, and sharing meaningful interactions. This bolsters new sales, employee retention, and even talent recruitment. In addition, we can help you implement marketing, research, and sales.

Media 245
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Best of Organizational Thought Leadership 2022 | Kelly Wright, Kimberly Ellison-Taylor, Mark Smith, and Adam Zuckerman

Peter Winick

Listen in to hear some great insights from four amazing guests: Kelly Wright is the Founder of Culture Driven Sales which helps companies create exceptional cultures. Kelly helps us connect thought leadership and sales. Kelly shares what sales can do to aid in that goal and the tools they’ll need to succeed. How they connect?

Sales 130
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Redressing the Praise Deficit: Women in Leadership and Leveraging Your Best Self

UVA Darden

Women in Leadership: Read more insights in the white paper. One study found that in performance reviews, men were more likely than women to have specific efforts lauded and linked to concrete business outcomes — new customer accounts, for example, or an uptick in sales. Laura Morgan Roberts. Your Best Self. 1 Shelley J.

Diversity 103
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Elevating Thought Leadership in Any Size Organization | Dr. Karthik Nagendra

Peter Winick

This partnership led to co-created white papers and other content that elevated organizational awareness while increasing their credibility. This episode tackles thought leadership from both a large and small scale, and offers advice for leaders, sales teams, marketing, and researchers alike! Contact us for more information.