Harvard Business Review

APRIL 20, 2016

Despite taking the faux-curmudgeonly attitude of an anthropologist exploring the strange world of business dudes — is a sales funnel really that much of a novelty? Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot.

Marketing 14

Marketing Sales Funnel Media Advertising 14

Harvard Business Review

APRIL 19, 2018

With online technologies and targeted lists, this should be a cost-effective tool for separating the suspects from the prospects, accelerating customer conversion through the sales funnel, and, equally important, optimizing “data-driven marketing” by tying each piece of content to metrics like opens, reads, downloads, and so on.

Marketing 15

Marketing Sales Sales Sales Funnel 15

Harvard Business Review

MAY 14, 2014

You often need to present such things in a way that benefits them,” she says. I suggested we each learn more about each other’s part of the sales funnel,” he says, but the effort went nowhere. When broaching the subject with Kevin, she emphasized how the added effort would help him build his portfolio — and he eagerly agreed.

Sales Funnel 15

Sales Funnel Workflows Sales Sales 15

Harvard Business Review

FEBRUARY 7, 2018

The benefits of shifting from purchase to usage are reinforced by our research. They recognize that some of the most meaningful activity happens outside the sales funnel. Business solutions tend to have longer life-cycles than consumer products and there is an even greater opportunity to deliver value outside the sales funnel.

Sales Funnel 8

Sales Funnel Advertising B2B B2C 8

Harvard Business Review

JUNE 12, 2013

These companies don''t benefit if a user merely clicks on and interacts with an ad. They do benefit if that user fills out a form, calls to request an appointment, or gets directions. Need more information about a consumer before you can welcome them into your sales funnel? Home services (security systems, maintenance).

Advertising 8

Advertising Sales Funnel Telecommunications User Experience 8

Harvard Business Review

JUNE 4, 2018

Whether managing sales funnel conversions or customer journey touch-points, marketers will spend less time searching for answers than weighing recommended alternatives. Again, the benefits reaped from consumer analytics map to workplace analytics, as well. Identifying decision biases, for example, becomes easier and clearer.

Engineering 8

Engineering Marketing Sales Funnel Advertising 8

Harvard Business Review

MAY 28, 2018

Previously, RedBalloon had only been engaging with about 1% of their reachable base on social media and those campaigns focused primarily on driving conversion at the bottom of the sales funnel. Albert started running campaigns to engage the other 99% of the reachable audience.

Sales Funnel 8

Sales Funnel Advertising Media Marketing 8

Help Scout Leadership

JUNE 22, 2021

Customer service, when done well, has just as much impact as a strong sales funnel or excellent marketing efforts. It’s easier to make a sale when your customers feel supported, and word-of-mouth marketing after an extraordinary experience is one of the best pitches on the market. Microsoft ). Salesforce ). Salesforce ).

Media 325

Media Sales Sales Sales Funnel 325