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The Benefits of a Unified Sales and Marketing Strategy

Chief Outsiders

It used to be that companies could achieve growth by simply focusing on sales or having sales and advertising be complementary marketing tactics. But today, macro and micro pressures along with evolving landscapes across industries have resulted in a more competitive landscape.

Sales 173
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Creating Alignment between Marketing and Sales | Winston Henderson

Peter Winick

Learning to understand how marketing, sales, and thought leadership can work together to create greater success. Are your marketing and sales teams aligned to the overall business goals of your company, or is each team focused on their own success? In addition, we can help you implement marketing, research, and sales.

Sales 244
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Using Thought Leadership to Earn Your Way Into Sales Consideration | Steve Watt

Peter Winick

An interview with Steve Watt about enabling sales and thought leaders for the long game. Not every sales person can or should be a thought leader, but they can always be a spokesman for the org’s thought leadership content. In addition, we can help you implement marketing, research, and sales.

Sales 240
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Compensation and Benefits

AIHR

What is compensation and benefits? Compensation and benefits refers to the monetary and non-monetary rewards an employee receives from their employer in exchange for their work. Different countries place more focus on different types of benefits. What is the difference between compensation and benefits?

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Customer Experience vs. Customer Success: Explained

Help Scout Leadership

A positive customer experience might not necessarily result in a sale in a particular moment, but by creating and delivering a great experience, the company positions the customer to be more likely to purchase in the future. This both provides greater benefit to the customer and often a path to increased revenue for the company.

SaaS 290
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Predictors of Job Performance: What Drives Insurance Sales Agents [Case Study]

AIHR

Let’s have a look at how an organization assessed predictors of job performance of insurance sales agents. Contents Analyzing insurance sales agents’ performance Overall findings Recommendations. Analyzing insurance sales agents’ performance. The sales agents assessed in this study were all based in Zimbabwe.

Insurance 145
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Boost Your Business and Life with Follow Up

Mark Sandborn

She had a great product and an impressive website, but she struggled to get any sales in the first few weeks of launching. Within a few months, she was making consistent sales and her customer base was growing rapidly. Following up after a meeting or a sales call often seems like a lost art. So many neglect to do it.

Sales 254