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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Don’t miss it!

ROI 225
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Recruitment ROI Explained Plus How To Calculate It (in 2024)

AIHR

Recruitment ROI is an important metric that lets HR professionals calculate if their recruitment process is adding value to an organization — or costing it more money than each new hire is worth. Contents What is ROI in recruitment? Why should HR track recruitment ROI? ROI is about more than how much a hire costs, though.

ROI 59
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Benefits Coordinator Job Description: Salary and Job Responsibilities (with Examples)

AIHR

In today’s fast-paced and competitive business environment, a skilled Benefits Coordinator is vital for employee wellbeing and satisfaction. According to a Qualtrics report, employees who are satisfied with their salaries and benefits are 13% more likely to continue working for their current employer for 3+ years.

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Candidate Sourcing: Your Ultimate 2024 Guide (+Tips & Strategies)

AIHR

Types of candidate sourcing 9 steps to successful candidate sourcing Candidate sourcing strategies to consider ROI metrics to measure for candidate sourcing 7 tips to ensure diversity in candidate sourcing What is candidate sourcing? You can plan events like hackathons, coding competitions, career fairs, or open houses at your office.

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The Power of Purpose | Matt Hullander

Peter Winick

At 50, he felt compelled to share his life lessons and stories to benefit others. Talk about that for a little bit, because I think people lose sight of sort of unexpected benefits that one might get from putting the thought leadership out there. And I have been invited to speak at certain events because I wrote the book.

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The Breakthrough Manifesto | Kim Christfort

Peter Winick

Because volume is not ROI. I was completely irrelevant to them yesterday to I’m the most relevant thing in the world today based on an event or meeting or whatever, whatever. But if you say the principles in the book, when applied to this population could give you this benefit. And so yes. What’s in it?

Metrics 306
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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

How do you help a client integrate research into their thought leadership, and what are the benefits? Peter Winick So you just stay there for a minute because I think this is a perfect example of the content marketing folks would talk specifically about features, benefits, etc. And how has it benefited you? Because, well.

Marketing 246