Peter Winick

OCTOBER 21, 2024

It’s not just about making a sale—it’s about getting them to care. Transcript Bill Sherman But leadership is in many ways a sales process. You pitch an idea or insight to the people who you think will benefit from it. I got to know her through her book, Crafting Your Pitch, which evolved from her NYU class. And from that.

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Sales Sales Marketing Advertising 253

Peter Winick

SEPTEMBER 18, 2023

Lauren lays out how you can create data points from subject matter experts around key areas of data your company produces or ingests, such as Sales, Marketing, and Customer Data; each of which can then have sub-sets to provide even more structure. You cannot succeed in sales, marketing, or customer success without data.

Government 286

Government Sales Sales Scaling 286

Get Lighthouse

NOVEMBER 6, 2024

In today’s edition, we cover a favorite 3-word concept I love to use, share our latest Book of the Month which is great for work and home use, and have a special announcement for those of you who care about legal things. If you've ever bought Lighthouse Lessons for a large group, you know I use this phrase often in the sales process.

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Operations Manager Software Sales 52

Peter Winick

FEBRUARY 6, 2023

Simon is also the author of several books, including, There is No F in Sales: A Book About Selling in Every Market Condition and Equanimity: The Diary of a CEO in Crisis. We start our conversation by talking about Simon’s first book, There is No F in Sales, which shines a light on his years of sales experience.

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Travel Sales Sales Media 173

Peter Winick

DECEMBER 28, 2023

Her newest book, a Wall Street Journal bestseller Quick Confidence: Be Authentic, Boost Connections, and Make Bold Bets on Yourself is a guide for overcoming the nine most common obstacles that stand in the way of building authentic confidence. In addition, we can help you implement marketing, research, and sales. She is a an author.

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Sales Sales Marketing Balance Sheet 288

Peter Winick

JULY 20, 2023

Monetizing the wisdom in your thought leadership book An interview with Stacey Hall about her new book, creating alignment with your core values, and marketing derivatives of the book. Our conversation starts by covering the 23 years between Stacey’s first and fifth books. Contact us for more information.

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Eric Jacobson

MARCH 11, 2024

Today brings a must-read book for anyone who makes presentations at work, a club, a non-profit, or to any group of individuals the reader wants to persuade to take action. The book is, Presentation Ready , by Terri L. This book is formulated for the busy professional,” explains Sjodin. That’s okay.

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Sales Sales Energy Benefits 106

Peter Winick

SEPTEMBER 7, 2023

What they tend to be lacking in, and this is a general statement, I acknowledge that, is things like sales, things like marketing, things like getting their name out, things like branding. Why don’t you reach out to folks that you need to reach out to that could benefit from the work that you do during the developmental stage?

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Sales Sales Marketing Benefits 265

Peter Winick

FEBRUARY 8, 2024

In today’s podcast, Eric shares insights from his best-selling book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” and his second book, “The AI Playbook.” In addition, we can help you implement marketing, research, and sales. Contact us for more information.

Operations 342

Operations Media Marketing Scaling 342

Eric Jacobson

FEBRUARY 7, 2024

Here is a new book I imagine nearly everyone will benefit from. It's both a self-help book and a book for leaders who want to lead with positivity. At the core of the book is a thirteen-week negativity fast, during which you’ll progressively eliminate sources of negativity in your life for 90 days.

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Staffing Sales Sales Revenue 97

Peter Winick

MARCH 14, 2024

In this episode, we welcome Janet Foutty, former Chair and Consulting CEO at Deloitte, and co-author of the insightful book “Arrive and Thrive: 7 Impactful Practices for Women Navigating Leadership.” We uncover the process of testing ideas for the book, including reaching out to successful clients for their input.

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Marketing Leadership Development Sales Sales 273

Peter Winick

FEBRUARY 29, 2024

In this podcast episode, we venture into the intricate world of ghostwriting with AJ Harper, a seasoned editor and publishing strategist who helps authors write transformational books that enable them to build relationships, grow their brands, and make a significant impact on the world. Contact us for more information. This is Peter Winick.

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Marketing Sales Sales Diversity 276

Eric Jacobson

NOVEMBER 10, 2023

Here is a new book I imagine nearly everyone will benefit from. At the core of the book is a thirteen-week negativity fast, during which you’ll progressively eliminate sources of negativity in your life for 90 days. Iannarino has twenty years of experience selling and leading sales forces in the staffing industry.

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Staffing Sales Sales Revenue 91

Peter Winick

JANUARY 18, 2024

His newest book is For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. While launching the book Marcus chose to eat his own dog food, taking the same approach to his book launch as he would launch a client’s product. In addition, we can help you implement marketing, research, and sales.

Marketing 286

Marketing Government Engineering Advertising 286

Peter Winick

APRIL 11, 2024

Practical Advice for Thriving in Today’s Leadership Landscape A conversation with Dr. Pradeepkumar Sacitharan about resilience, setting historic goals, and how everything is a sales game. In addition, we can help you implement marketing, research, and sales. Dropped out of high school at 16, and I just done sales.

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Sales Sales Biotech Education 277

Peter Winick

JUNE 15, 2023

Getting the most out of your book as an entrepreneur. An interview with Stephanie Chandler about creating a marketing plan for your book and developing additional connected products. Ever thought about writing a book to support your thought leadership? Social media isn’t a great way to sell books.

Marketing 130

Marketing Sales Sales Media 130

Peter Winick

JANUARY 12, 2023

An interview with Richard Safeer about developing the ideas that would grow to be his first book. On January 19th, 2023 his first book, Cure for the Common Company: A Well-Being Prescription for a Happier, Healthier, and More Resilient Workforce hits the market, providing practical tips on creating a culture of well-being. Transcript.

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Human Resources Marketing Benefits Advertising 245

Peter Winick

FEBRUARY 1, 2024

This was the catalyst for Kim’s book The Breakthrough Manifesto which acts as a field guide for leaders and organizations to act, join the movement, and achieve breakthroughs that can fundamentally shift the way an organization thinks and operates. In addition, we can help you implement marketing, research, and sales. So welcome, Kim.

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Metrics Real Estate Engineering Operations 287

Peter Winick

SEPTEMBER 21, 2023

Before Kraig was rocking the stage, he had authored The Must-React System, and he explains why when doing outreach leading with value proposition and product benefit language might seem intuitive it actually isn’t the most effective method. In addition, we can help you implement marketing, research, and sales.

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Deliverables Accounts Payable Energy Sales 251

Peter Winick

OCTOBER 3, 2024

She speaks at conferences and events about shifting status quo practices in social impact organizations and was launched several ventures that benefit the social impact sector. But whatever it is they were, they wrote the book that they wanted to read that wasn’t available for them to read at the time. What’s the benefit?

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Nonprofit Government Marketing Benefits 270

15Five

DECEMBER 7, 2023

On the surface, it may sound odd to use a book on relationships to manage people, but the core concept is broadly applicable. How can I get the sales team to close more deals?” “How You might learn that Sandy from sales has been really interested in learning more about the operations side rather than just getting better at sales calls.

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Manager Engineering Sales Sales 96

Peter Winick

JUNE 3, 2024

From Board Games to Business Parables A conversation with Phil Geldart about pioneering use of experiential learning, insights from his career and books, emphasizing practical leadership development and the power of unlocking human potential. His new book aims to address this by equipping leaders with tools to unlock human potential.

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Leadership Development Energy Sales Sales 257

Peter Winick

DECEMBER 15, 2022

An interview with Sam Seidel & Olatunde Sobomehin about co-authoring and exploring where the book will take them next. We begin our conversation discussing their book, which began as a course taught by Sam and Olatunde at the d.school. In addition, we discuss the journey of co-authoring the book, which is often a tumultuous road.

Energy 245

Energy Education Nonprofit Marketing 245

Peter Winick

AUGUST 4, 2022

How do you help a client integrate research into their thought leadership, and what are the benefits? In addition, we can help you implement marketing, research, and sales. So one is a dummies book and one is a not dummies book. So there’s only two types of books in the world. And how has it benefited you?

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Marketing Software B2B Media 246

Peter Winick

JULY 27, 2023

An interview with Nate Regier about his newest book on merging accountability and compassion to create a healthy leadership culture. If you want to see revolutionary change in yourself and your organization you’ll want to listen to this episode and immediately pick up Nate’s book! How leaders build connections and get results.

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Accounts Recruitment Benefits Implementation 130

Peter Winick

APRIL 17, 2023

In addition, we can help you implement marketing, research, and sales. If you don’t know him, you can Google is he spent a long time at the organization starting as a front line sales guy and sort of moving up to the chief marketing officer there and now is, I think, special advisor to the universe or something.

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Marketing Media Sales Sales 211

Peter Winick

FEBRUARY 26, 2024

Their insights shed light on the necessity of adapting thought leadership strategies to accommodate high-volume, low-ticket sales approaches, are crucial for penetrating vast enterprises and ensuring widespread adoption of transformative ideas. In addition, we can help you implement marketing, research, and sales. This is great.

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Scaling Sales Sales Nonprofit 195

Peter Winick

MARCH 7, 2024

Kate, also a co-author of the book “Work Different: 10 Truths for Winning in the People Age,” shares insights into her roles at Mercer, including leading the Talent Advisory practice globally. In addition, we can help you implement marketing, research, and sales. She is the coauthor of a new book.

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Marketing Diversity Metrics Benchmarking 280

Peter Winick

DECEMBER 22, 2022

Stephen’s newest book Trust and Inspire, offers a new way to lead that is based on today’s workers and workplace. In addition, we can help you implement marketing, research, and sales. And before we get into some of the business objectives and the typical things that I talk about, look, let’s just dive into the book.

Scaling 246

Scaling Operations Marketing Benefits 246

Peter Winick

APRIL 22, 2024

In this enlightening conversation, Dr. James shares her inspirational journey into thought leadership, which began at the age of 17 when she stumbled upon the transformative book “The Power of Positive Thinking.” In addition, we can help you implement marketing, research, and sales. I thought he bought that book for me.

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Advertising Compliance Marketing Energy 223

Chris LoCutro

NOVEMBER 21, 2023

Grace and peace, Chris 549 | The mental and emotional benefits of running a debt-free business Part 2 Chris LoCurto 0:00 On today's episode, this is coming from the heart of a teacher who has counseled many people through this process. I'm not getting anything from it. I promise you, you will. So I am Fluffy, fluffy is accurate.

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Benefits Operations Sales Sales 59

Peter Winick

AUGUST 11, 2023

How books can change the world with their ideas in ways that articles do not. An interview with Henry Mintzberg about his passion for authorship, the impact a book can have, and following your passions. If fewer people are buying and reading books, why should a thought leader write one? Contact us for more information.

Marketing 130

Marketing Manager Advertising Change Management 130

Peter Winick

APRIL 20, 2023

Joseph takes us inside the pages of his new book Office Shock: Creating Better Futures for Working and Living, which focuses on leaders in organizations that have a need to contribute and change both their business practices and culture. In addition, we can help you implement marketing, research, and sales. This is Peter Winick.

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Travel Marketing Implementation Risk Management 219

Eric Jacobson

AUGUST 21, 2022

It's a powerful read that includes counter intuitive advice and cutting-edge best practices for sales prospecting in today's business world. Today, I share one of my favorite sections of the book where Hunter describes his seven things motivated people do to stay motivated : Motivated people ignore voices in their lives.

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Sales Sales Accounts Benefits 88

Peter Winick

AUGUST 17, 2023

Our guest today is Dana Lindahl, the Founder and CEO of Legendary Podcasts, an agency that helps clients get booked on podcasts, so they can increase their visibility, brand, and legacy! Being a guest on a podcast can be of tremendous benefit to your thought leadership. Contact us for more information. This is Peter Winick.

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Chief Executive

MARCH 23, 2023

I began playing drums in sixth grade because I loved the book Who Is Bugs Potter ? Ultimately, I chose tech and founded Beam Benefits in 2012. And now, rather than being one part of a small group—a duo, three-piece or five-piece band—I get to realize the benefits of how all of Beam’s employees work together.

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Benefits Sales Sales Manager 98

Zenefits

FEBRUARY 7, 2023

An effective incentive compensation plan can produce an array of short- and long-term benefits for both employer and employee. By benefiting when the company succeeds, they’re more likely to consider the big picture rather than focus only on their smaller part. These are most effective when paid at intervals on a sliding scale.

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