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The ROI of Employee Engagement

Vantage Circle

To dispel the misconception around engagement being limited to intangible gains, companies must calculate the ROI of employee engagement. Calculating ROI (Return On Investment) involves measuring how investments in engagement translate into real financial gains, enabling leaders to justify their spending with concrete data.

ROI 52
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Measuring the ROI of Thought Leadership | Cindy Anderson and Anthony Marshall

Peter Winick

An interview with Cindy Anderson and Anthony Marshall about the surveys they conducted to calculate the ROI of thought leadership. It’s certain that thought leadership brings great value to an organization, but how do you calculate the actual ROI of your thought leadership investment? The result was shocking! Transcript.

ROI 225
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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Unlocking the ROI for Non-Fiction Authors

Peter Winick

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 32
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The Power of Purpose | Matt Hullander

Peter Winick

Expanding Horizons: From Home Improvement to Thought Leadership A conversation with Matt Hullander about being a serial entrepreneur, changing perspectives, and writing a book. At 50, he felt compelled to share his life lessons and stories to benefit others. I just happened to write a book. Peter Winick There you go.

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Unleashing Predictive Power| Eric Siegel

Peter Winick

In today’s podcast, Eric shares insights from his best-selling book, “Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,” and his second book, “The AI Playbook.” He’s the executive editor of the Machine Learning Times, and he wrote the bestselling book.

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The Breakthrough Manifesto | Kim Christfort

Peter Winick

This was the catalyst for Kim’s book The Breakthrough Manifesto which acts as a field guide for leaders and organizations to act, join the movement, and achieve breakthroughs that can fundamentally shift the way an organization thinks and operates. Because volume is not ROI. It’s actually not a fireside chat about the book.

Metrics 287