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Unlocking the ROI for Non-Fiction Authors

Peter Winick

How does a non-fiction author create ROI? Our panel of experts on publishing, writing, and marketing join us to discuss the findings of a survey that seeks to provide an answer to the question “How does a non-fiction author create ROI?” Before the research could even begin, we had to ask the questions “What is ROI?

ROI 47
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Writing a Book As an Extension of Your Business | Becky Robinson

Peter Winick

 Making your book a lifelong commitment. Have you ever thought about writing a book to codify what your business does, and what it stands for? And once you do, how long should you work to promote that book after it hits the shelves? Our conversation begins with the difficult topic of measuring the ROI of a business book.

Marketing 246
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21 HR Books Every HR Professional Should Read in 2024

AIHR

In this article, we list 21 must-read HR books that will help you do your job better – whether you’re a seasoned HR practitioner or just getting started in the field. It is arguably one of the most-read study books when it comes to HR. In its 18 chapters, the book examines the key aspects of HR. Let’s dive in.

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Utility Analysis Revised: The ROI Of Better HR Selection Methods

AIHR

These variables play an important role in determining the cost and benefit of a selection procedure. Jobs that have a larger SDy , either because they are more complex or because they have more impact on organizational results, will benefit more from the use of valid selection procedures than jobs with a lower SDy.

ROI 96
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The Breakthrough Manifesto | Kim Christfort

Peter Winick

This was the catalyst for Kim’s book The Breakthrough Manifesto which acts as a field guide for leaders and organizations to act, join the movement, and achieve breakthroughs that can fundamentally shift the way an organization thinks and operates. Because volume is not ROI. It’s actually not a fireside chat about the book.

Metrics 293
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Accelerating Marketing Strategy with Thought Leadership | Denise Broady

Peter Winick

How do you help a client integrate research into their thought leadership, and what are the benefits? So one is a dummies book and one is a not dummies book. So there’s only two types of books in the world. There’s Dummies books and not-Dummies books. And how has it benefited you?

Marketing 246
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The Two Sides of Being a Coach | Michael Wenderoth

Peter Winick

We discuss why launching a book takes years of investment, and talk more about navigating the two sides of a coaching business—doing the grunt work of business, and the amazing potential of coaching. The idea of kind of scalability, which is part of the reason why I wrote the book. And so the book spanned both of those sides.

Diversity 240